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The Digital Signage Today Podcast

Costco taps digital signage to revolutionize store associate engagement

In today's episode, we sit down with Guy Silver, employee communications director at Costco, to hear how the retail brand partnered with Appspace in its employee-facing digital signage.

Costco taps digital signage to revolutionize store associate engagementImage: Networld Media Group


| by Daniel Brown — Editor, Networld Media Group

Imagine that you're one of the world's leading retail brands. How do you revolutionize employee engagement with digital signage — and all while staying on a budget?

That's the problem Costco solved in partnership with Appspace, and in today's episode, we sit down with Guy Silver, employee communications director at Costco, to hear the whole story.

From choosing the right hardware, software, and tech partners to designing your communications strategy, treating employees as customers and "doing good to do well" are two key themes in this powerful discussion at the intersection of retail, employee experience, and workplace design.

Whether you're managing digital signage for hundreds of large business branches or simply becoming curious about the power of the technology for a small-to-medium brand, from retail and hospitality to restaurants and beyond, this is an episode you can't afford to miss!

Related:

How Insight brought employees back onsite — by treating them as customers | Digital Signage Today

Insight's insights: 'Culture is king' when crafting, futureproofing experiential workplaces | Digital Signage Today

Valley Bank's digital transformation fuses technology, human touch | Digital Signage Today


Daniel Brown

Daniel Brown is the editor of Digital Signage Today, a contributing editor for Automation & Self-Service, and an accomplished writer and multimedia content producer with extensive experience covering technology and business. His work has appeared in a range of business and technology publications, including interviews with eminent business leaders, inventors and technologists. He has written extensively on AI and the integration of technology and business strategy with empathy and the human touch. Brown is the author of two novels and a podcaster. His previous experience includes IT work at an Ivy League research institution, education and business consulting, and retail sales and management.


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