Inside Retail

NOVEMBER 21, 2021

We know that privacy laws in Australia are under the microscope and expected to continue tightening in 2022 (and beyond). That means brands need to find a viable alternative that allows for precise personalisation in a post-cookie, privacy-conscious world. . Off the back of the pandemic, e-commerce has (and continues to) boom.

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Point of Sale Checkout Advertising Accounting 264

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

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Marketing Advertising Consumer Customer Retention 278

Retail TouchPoints

APRIL 24, 2024

The latest delay comes after UK watchdog the Competitions and Markets Authority (CMA) raised a series of 39 “concerns” about the plan in January 2024, key among them the impact of Google’s cookie replacement, called Privacy Sandbox , on its competitors. “We

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Advertising Marketing Planning Consumer 202

Retail TouchPoints

JANUARY 15, 2021

New companies exhibiting at CES 2021 included ASUS, BioIntelliSense, Bose, Sono Motors and Volvo Penta. From the latest innovations for the home and entertainment, and advances in 5G, vehicle technology, AI and digital health, the technologies at CES 2021 will pave the way for a brighter tomorrow.”.

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Inside Retail

SEPTEMBER 8, 2022

What retailers do with their data is at the top of shoppers’ minds, especially after several major Australian chains were recently caught taking photos of customers without most of them being aware. Privacy laws do not apply.”. Privacy isn’t the only advantage of the Kepler sensor technology.

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Consumer Store Operations Promotions Marketing 147

Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. When data is at the heart of a campaign, we see stronger outcomes, including at a creative level.

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Marketing Advertising Social Commerce ATS 130

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

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Marketing Returns Advertising Marketing Spend 311

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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Marketing Planning Customer Experience Consumer 246

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

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Advertising Apparel Consumer Marketing 250

Retail TouchPoints

MARCH 10, 2023

Data is at the center of the success and overall growth of almost every company in every industry. Data drives decision-making, so access to accurate and comprehensive information at the right time is critical. Market research is collected with your customer’s permission. There’s nothing sneaky about market research.

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Marketing Customer Retention Consumer ATS 239

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

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365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

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Consumer Advertising Marketing Management 86

Retail TouchPoints

JANUARY 5, 2024

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. Being hyper-personalized is about making the right recommendations at the right time.”

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Consumer Marketing Planning ATS 298

Retail Focus

MARCH 5, 2024

Sitoo , a leading could-native Point of Sale (POS) and Unified Commerce Platform, has been recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. As a cloud-native rather than cloud-based solution, Sitoo guarantees resilience, data security, and privacy.

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Marketing Sporting Goods Fashion Point of Sale 147

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

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Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. At the end of the day, chatbots and product catalogs are getting after the same thing.

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Target Market Marketing Consumer Customer Experience 291

365 Retail

JULY 3, 2023

As the demand for SaaS solutions continues to increase, there comes a great challenge for B2B SaaS businesses: data security and privacy. In this article, you will learn 5 data security and privacy best practices in B2B SaaS subscription businesses. In fact, your SaaS product should be built with privacy from the ground.

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Customer Retention Management Marketing Location 52

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem.

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Marketing Consumer ATS 277

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Marketing Advertising Consumer Marketing Spend 286

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

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Marketing Advertising Consumer Planning 175

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Consumer 52

Consumer Advertising Marketing Management 52

Retail TouchPoints

JANUARY 29, 2024

Understanding passer-by traffic allows retailers to optimize their approach, ensuring that window displays and marketing efforts are effective. The Privacy Conundrum This all sounds great, but how is it achieved while remaining compliant with current data and privacy regulations? You can find him on LinkedIn.

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Fulfillment Fashion Shopping Management 303

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP).

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Advertising Returns Marketing Consumer 204

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. But potential obstacles lie ahead.

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Marketing Customer Experience Management Consumer 244

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

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Marketing Advertising Consumer Finance 130

Retail TouchPoints

APRIL 4, 2024

In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. Retailers are all using privacy as a sledgehammer to maintain ownership of their profitability and their reporting, but these silos need to get broken down, and it starts with having a common taxonomy. The culprit? explained Pollet. “It’s

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Advertising Consumer Marketing Accounting 267

Retail TouchPoints

MARCH 18, 2024

“Generative AI has only been publicly available as a friendly user interface since November 2022, and it’s already being embedded in retail operations such as customer service, marketing and even new shopping experiences,” said Michelle Grant, Director, Strategy and Insights for Retail at Salesforce in an interview with Retail TouchPoints.

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Store Operations Shopping Marketing Management 303

Retail TouchPoints

APRIL 10, 2024

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. RTP: How much of this is due to the basic nature of a market economy?

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Consumer Finance Marketing Accounting 268

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

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Advertising Consumer Marketing Accounting 264

Retail TouchPoints

APRIL 9, 2024

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. Make sure you have a trustworthy partner that can help manage and analyze data in a safe way that guards customer privacy. Some things to think through: What are the customers’ needs?

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Merchant Services Consumer Management Customer Experience 250

Cisco Retail

MAY 26, 2021

Eight months ago, I applied for a Chief of Staff role with the Privacy Office at Cisco. Initially, I almost didn’t apply because I didn’t meet 100% of the requirements – my Privacy Impact Assessments were unknown, and I was not certified as an Information Privacy Professional/Europe (CIPP/E).

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Returns Management Marketing ATS 52

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. retailers all offer.

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Advertising Consumer Marketing Management 294

Retail TouchPoints

SEPTEMBER 13, 2023

Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. The study found that retail media network (RMN) ad buyers — defined as buyers at brands or agencies that spend at least $5 million on RMNs annually — are planning to increase their overall ad spend by 11% YoY in 2023.

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Advertising Marketing Planning Promotions 286

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Retail

SEPTEMBER 27, 2021

In fact, some find it an invasion of their privacy. This leads to the ‘personalisation-privacy paradox’. Yet, we also value privacy. This creates a conundrum: to get more personalisation, consumers need to give up some level of privacy. These consumers sit right in the middle of the personalisation-privacy paradox.

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Consumer ATS Accounting Promotions 130

Retail TouchPoints

APRIL 25, 2024

How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets. of all ad revenue , outpacing television advertising. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Marketing Advertising Planning Location 130