Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Enter brand marketing.

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Marketing Returns Advertising Consumer 246

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Regardless of the product vertical, in uncertain times, consumers downsize their shopping habits often, starting with the most popular clothing items.

Marketing 278

Marketing Marketing Spend Advertising Management 278

Retail TouchPoints

MARCH 25, 2024

Beginning in April, the retailer will offer a free battery recycling box (while supplies last), in which consumers can collect batteries at home and return them to Staples for free recycling. Staples has leveraged consumer recycling behavior research from MIT and partnered with Call2Recycle and ERI to design the program.

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ATS Returns Consumer Location 298

Retail TouchPoints

FEBRUARY 8, 2024

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

Fulfillment 277

Fulfillment Marketing Shipping Consumer 277

Retail TouchPoints

MARCH 21, 2024

The resiliency of consumers continues to power the American economy, and we are confident there will be moderate but steady growth through the end of the year,” said Matthew Shay, President and CEO of the NRF in a statement. Retail has certainly kept its bargain to try to make things affordable for the consumer. trillion in 2023.

Consumer 259

Consumer Retailing Pricing Marketing ATS 259

Retail TouchPoints

JULY 25, 2022

Over the course of the last eight years the Merrell team has shifted from what Burch called “analog shoemaking” to digital-based product development, and the results have been nothing short of impressive in terms of both speed to market and cost-savings. According to Burch, the original goal was to “get things to market faster.”

Consumer 278

Consumer ATS Marketing Returns 278

Retail TouchPoints

DECEMBER 18, 2023

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. Facing a product recall of 2.1

Marketing 264

Marketing Consumer Planning ATS 264

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift?

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Consumer Marketing Retail Trends Management 274

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 263

Consumer Beauty and Health Advertising Shopping 263

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162

Consumer Accounting Promotions Shipping 162

Retail TouchPoints

MARCH 13, 2024

Whether looking for that perfect ottoman to complete a family room, a comfortable glider with fast delivery before the baby arrives or help with a vanity installation to complete that home improvement project, at Wayfair we’re here to help our customers create a home they love with a seamless experience every step of the way.”

Consumer 258

Consumer Outdoor Promotions Location 258

Retail TouchPoints

JULY 27, 2023

Unfortunately, this is something marketing professionals often overlook. We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. Today’s digital world is overrun with messages telling us we need to build trust and connect with consumers at all touch points.

Marketing 237

Marketing Consumer Customer Experience Accounting 237

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

Marketing 264

Marketing Advertising Management Consumer 264

Inside Retail

DECEMBER 3, 2023

Understanding the latest trends is paramount for businesses aiming to thrive in an increasingly competitive market. The story so far According to Yum, the adoption of AI technology, especially generative AI, is growing rapidly for consumers to easily create content, from text to videos, with little technical know-how needed.

Consumer 130

Consumer ATS Marketing Fulfillment 130

Retail TouchPoints

MARCH 1, 2024

The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. Research underscores the profound impact of packaging on consumer psychology. 1 Meeting regulatory standards.

Marketing 278

Marketing Consumer Point of Sale Management 278

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Outdoor Apparel Accessories 147

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 289

Marketing Consumer Checkout Customer Experience 289

Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? SS: Not at this stage. Did this differ from the “copy-and-paste” method used to enter New Zealand?

Marketing 246

Marketing Supermarket Planning Accounting 246

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?

Consumer 321

Consumer Promotions Returns Marketing 321

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 324

Consumer Merchant Services Sporting Goods Promotions 324

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. AI can help you predict and serve the right messaging at the right time.

Marketing 317

Marketing Shipping Consumer Advertising 317

Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. It was valued at US$200 million in 2022. With band sizes starting at a size six, Brava customers run the gamut. “We

Marketing 259

Marketing Apparel Fashion Consumer 259

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset.

Marketing 264

Marketing Shopping Fashion Checkout 264

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

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Marketing Consumer Advertising Retail Marketing 246

Inside Retail

JULY 15, 2021

By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. As a result, millions of emails a month had likely been delivered to spam or not at all. The marketing team should be aware of new technologies to help them with their marketing campaigns. “The

Marketing 246

Marketing ATS Consumer Returns 246

Retail TouchPoints

APRIL 24, 2023

has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. President Michelle Gass and will be responsible for advancing the brand’s consumer marketing strategies, building denim leadership equity and growing market share. Levi Strauss & Co.

Marketing 288

Marketing Advertising Consumer ATS 288

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

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Marketing Consumer Advertising Retail Marketing 264

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 290

Marketing Wholesale Advertising Consumer 290

Inside Retail

NOVEMBER 21, 2023

Consumers may be paying more for synthetic or lab-made diamonds that are less valuable than they seem, according to the latest research from Rapaport. As synthetic diamond prices continue to fluctuate, some retailers are pricing them at a premium while others sell them at a much lower price.

Consumer 258

Consumer Promotions Marketing ATS 258

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 283

Consumer Customer Experience Fulfillment Employee Engagement 283

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Returns Advertising Marketing Spend 312

Retail TouchPoints

APRIL 25, 2024

Advertising Sales and Marketing at TelevisaUnivision in a statement. This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands and offer more touch points to engage with consumers.”

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ATS Advertising Marketing Consumer 273

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. market will drive seismic changes in consumption habits, as proven by its success in Southeast Asia and China (via Douyin).

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Marketing Returns Consumer Shopping 299

Retail TouchPoints

JANUARY 17, 2024

The Digital Landscape and Direct to Consumer Like all FMCG markers we’ve moved to a world where the consumer calls the shots and competition continues to intensify, thanks to the rise of subscription services and direct to consumer models, with brands no longer competing against a few big names.

Marketing 277

Marketing Outdoor Consumer ATS 277

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end.

Marketing 263

Marketing Inventory Management Consumer Shopping 263

Inside Retail

JANUARY 16, 2024

Panels on “Global forces shaping the retail business landscape,” moderated by Andrea Bell, vice president of consumer insights at WGSN, and “The Vogue Business Index: Luxury’s new global gateways,” moderated by Anusha Coutiggane, head of advisory at Vogue Business , were particularly enlightening. billion by 2031.

ATS 264

ATS Fashion Consumer Marketing 264

Retail TouchPoints

APRIL 13, 2023

The brand named Guy Longworth as its new Chief Marketing Officer, effective immediately, and Brian Dengler as the brand’s Chief Innovation Officer, effective May 8, 2023. He also has held strategic marketing roles at Procter & Gamble, Kraft Foods and Kellogg’s.

Marketing 286

Marketing Consumer ATS 286