Retail TouchPoints

FEBRUARY 8, 2022

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Data Fills in the Gaps for Small Brands.

Promotions 259

Promotions Marketing Consumer Planning 259

Inside Retail

NOVEMBER 15, 2023

The rollout follows extensive trials at several stores in Queensland, NSW, SA and WA, where the signage received a positive customer response. Steve Higginson, GM for operations, Coles, said the initiative reflects the company’s ongoing efforts to assist customers in purchasing and consuming alcohol responsibly.

Promotions 246

Promotions Management Consumer Marketing 246

Inside Retail

NOVEMBER 21, 2023

Consumers may be paying more for synthetic or lab-made diamonds that are less valuable than they seem, according to the latest research from Rapaport. As synthetic diamond prices continue to fluctuate, some retailers are pricing them at a premium while others sell them at a much lower price.

Consumer 258

Consumer Promotions Marketing ATS 258

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 291

Consumer Merchant Services Sporting Goods Promotions 291

Retail TouchPoints

APRIL 30, 2024

Aimed at “honoring the totality of women” by providing a fabric-first approach and products that emphasize quality and versatility, the new product and merchandising strategy is part of a three -year brand transformation based on consumer research and outreach.

Promotions 209

Promotions Apparel Marketing Consumer 209

Retail TouchPoints

AUGUST 8, 2022

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings.

Promotions 234

Promotions Merchant Services Shipping Consumer 234

Retail TouchPoints

MARCH 13, 2024

Whether looking for that perfect ottoman to complete a family room, a comfortable glider with fast delivery before the baby arrives or help with a vanity installation to complete that home improvement project, at Wayfair we’re here to help our customers create a home they love with a seamless experience every step of the way.”

Consumer 201

Consumer Outdoor Promotions Location 201

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset.

Marketing 252

Marketing Shopping Fashion Checkout 252

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotions Consumer Management 278

Retail TouchPoints

OCTOBER 14, 2021

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.

Consumer 214

Consumer Promotions Customer Experience Management 214

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 266

Marketing Promotions Advertising Comparison Shopping 266

Inside Retail

JUNE 14, 2023

According to Damien Schricke, head of RedMart and grocery at Lazada Singapore, the preference accelerated during the pandemic and has remained since. Online grocery companies need to ensure their logistics are well planned, inventory levels are maintained, and convenient delivery times are available to guarantee relevance for most consumers.

Marketing 246

Marketing Grocer Promotions Supermarket 246

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Outdoor Apparel Accessories 147

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Retail Focus

DECEMBER 18, 2023

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. Some of the Christmas market destinations can be Germany, France, Austria and Switzerland.

Marketing 147

Marketing Consumer Customer Experience Kiosk 147

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Marketing 216

Marketing Retail Marketing Advertising Promotions 216

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 226

Consumer Customer Experience Fulfillment Employee Engagement 226

Retail TouchPoints

AUGUST 26, 2022

Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. From 2004 to 2014 he served at Yum! He also has experience as Plant Controller for Alcoa and in various financial management roles at General Electric. said Jeff Owen, COO at Dollar General in a statement.

Promotions 228

Promotions Finance Accounting Management 228

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Marketing Fulfillment Promotions 130

Retail Minded

MAY 15, 2024

A significant shift has been observed in consumer behavior, with an increasing people expressing a keen interest in eco-friendly products and sustainable living. By doing so, they respond to market demand and foster an environment that encourages a shift towards more sustainable lifestyles.

Promotions 52

Promotions Consumer Supermarket Marketing 52

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By This will enhance the experience and utility of the app for its millions of users.”.

Promotions 278

Promotions Planning Consumer Management 278

Retail TouchPoints

APRIL 5, 2022

More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending. As COVID-19’s Omicron variant waned in February, Americans once again dramatically increased their out-of-home activities,” said Joan Driggs, VP of Content and Thought Leadership at IRI in a statement.

Consumer 238

Consumer Promotions Planning Returns 238

Inside Retail

APRIL 24, 2024

per cent in the first quarter, with consumer goods up 3.1 Online sales grew at a significantly faster pace than offline sales, which is consistent with evidence coming from individual retailers like Walmart. There are some reasons for optimism that the data is at least semi-reliable. per cent and services up 10.0

Consumer 147

Consumer Accounting Planning Promotions 147

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Otherwise you may find consumers flocking to your competitors to grab those early deals.

Marketing 314

Marketing Shipping Promotions Accounting 314

Retail TouchPoints

JULY 21, 2021

Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner. Thirteen Lune is an ecommerce destination that curates beauty brands created by Black and Brown founders and inspire organic consumer discovery.

Promotions 290

Promotions Location Shopping Consumer 290

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. What’s the driver?

Marketing 130

Marketing Fast Fashion Fashion Accessories 130

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

Promotions 246

Promotions Consumer Checkout Shopping 246

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Department Stores Fashion 130

Retail TouchPoints

JUNE 28, 2022

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. The retailer’s products are available on Amazon and at Ulta and Ulta Beauty at Target stores, as well as its own Hair Color Bars.

Marketing 197

Marketing Promotions Location ATS 197

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end.

Marketing 199

Marketing Inventory Management Consumer Shopping 199

Retail TouchPoints

NOVEMBER 15, 2023

Nike is making several top-level personnel changes in key areas, with new leaders in marketing, design, innovation and technology. The brand is promoting from within in several cases as well as tapping Amazon : John Hoke, a 30 -year Nike veteran, will become Chief Innovation Officer for Nike, Inc.

Marketing 147

Marketing Fashion Promotions Consumer 147

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Inside Retail

FEBRUARY 11, 2024

Add to that news of pending tax cuts that will impact a large number of Australian taxpayers, and finally, the light at the end of the tunnel is showing. And all of that will change the psyche of under-pressure consumers and the business sector. All areas of the marketing mix need to be replanned to recognise this return to optimism.

Consumer 130

Consumer Returns Promotions Marketing 130

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. In response to this unpredictable economic landscape, consumers have recalibrated their shopping habits, demanding businesses to exhibit a newfound agility and innovation.

Consumer 216

Consumer Payment Services Supply Chain Management Store Layout 216

Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

Marketing 130

Marketing Drop-Shipping Promotions Merchant Services 130

Retail TouchPoints

NOVEMBER 10, 2022

The solution aims to automatically help consumers keep track of their orders and generate discounts without increasing spam emails, track all orders and manage all your gift cards in one central location. The tool gathers the best deals from a shopper’s personal email and the web and automatically applies them at checkout.

Promotions 248

Promotions Checkout Management Location 248