Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162

Consumer Accounting Promotions Shipping 162

Retail TouchPoints

FEBRUARY 8, 2022

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Data Fills in the Gaps for Small Brands.

Promotions 265

Promotions Marketing Consumer Planning 265

Wiser

OCTOBER 3, 2023

Effectively monitoring and executing promotional strategies is critical to your bottom line. Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge.

Promotions 144

Promotions Marketing Planning Returns 144

Retail TouchPoints

AUGUST 8, 2022

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings.

Promotions 240

Promotions Merchant Services Shipping Consumer 240

Inside Retail

NOVEMBER 15, 2023

Steve Higginson, GM for operations, Coles, said the initiative reflects the company’s ongoing efforts to assist customers in purchasing and consuming alcohol responsibly. ” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia.

Promotions 246

Promotions Management Consumer Marketing 246

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 297

Consumer Merchant Services Sporting Goods Promotions 297

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Retail TouchPoints

APRIL 30, 2024

Aimed at “honoring the totality of women” by providing a fabric-first approach and products that emphasize quality and versatility, the new product and merchandising strategy is part of a three -year brand transformation based on consumer research and outreach.

Promotions 215

Promotions Apparel Marketing Consumer 215

Inside Retail

NOVEMBER 21, 2023

Consumers may be paying more for synthetic or lab-made diamonds that are less valuable than they seem, according to the latest research from Rapaport. Rapaport added that consumers must be careful when buying synthetic diamonds as jewellers promote the sale of synthetic diamonds because it allows them to make “windfall profits”.

Consumer 258

Consumer Promotions Marketing ATS 258

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 272

Marketing Promotions Advertising Comparison Shopping 272

Retail TouchPoints

MARCH 13, 2024

” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. .” ” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. The promotion will run through March 16, 2024.

Consumer 207

Consumer Outdoor Promotions Location 207

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotions Consumer Management 278

Retail TouchPoints

OCTOBER 14, 2021

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail.

Consumer 219

Consumer Promotions Customer Experience Management 219

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Outdoor Apparel Accessories 147

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset.

Marketing 256

Marketing Shopping Fashion Checkout 256

Inside Retail

JUNE 14, 2023

An ever-evolving space According to Dr Seshan Ramaswami, associate professor of marketing education at Singapore Management University, Singaporeans were already in the process of transitioning to e-shopping for purchases before the pandemic hit.

Marketing 246

Marketing Grocer Promotions Supermarket 246

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Customer Experience Kiosk 147

Retail Minded

MAY 15, 2024

A significant shift has been observed in consumer behavior, with an increasing people expressing a keen interest in eco-friendly products and sustainable living. By doing so, they respond to market demand and foster an environment that encourages a shift towards more sustainable lifestyles.

Promotions 52

Promotions Consumer Supermarket Marketing 52

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Marketing 222

Marketing Retail Marketing Advertising Promotions 222

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 232

Consumer Customer Experience Fulfillment Employee Engagement 232

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Retail TouchPoints

AUGUST 17, 2022

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has been with Kohl’s since 2017, beginning as SVP, Media and Personalization and promoted to EVP, Customer Engagement, Analytics and Insights in June 2020. Christie Raymond. 18, 2022.

Marketing 269

Marketing Promotions Consumer 269

Retail TouchPoints

AUGUST 26, 2022

Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. Garratt’s promotion follows a strong Q2 2022 performance for the retailer, with same-store sales up 4.6% Garratt joined Dollar General in 2014 as SVP of Finance and Strategy and has served as EVP and CFO since December 2015.

Promotions 234

Promotions Finance Accounting Management 234

Retail TouchPoints

APRIL 5, 2022

More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending. Retailers should increase merchandising to promote fresh ideas to a weary public. While consumers are planning on more quality time spent with extended family, 26% expect to pay more for gatherings this spring holiday season.

Consumer 244

Consumer Promotions Planning Returns 244

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Marketing Fulfillment Promotions 130

Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

Marketing 298

Marketing Accounting Promotions Shopping 298

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By This will enhance the experience and utility of the app for its millions of users.”.

Promotions 278

Promotions Planning Consumer Management 278

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Otherwise you may find consumers flocking to your competitors to grab those early deals.

Marketing 319

Marketing Shipping Promotions Accounting 319

Inside Retail

APRIL 24, 2024

per cent in the first quarter, with consumer goods up 3.1 Since retail trade is a key input into broader consumer spending, which in turn is a massive component of GDP (as much as 45 per cent by some estimates), it stands to reason that the retail series might be a bit wonky too. Officially then, China’s retail sales rose by 4.7

Consumer 147

Consumer Accounting Planning Promotions 147

Retail TouchPoints

JULY 21, 2021

Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner. Thirteen Lune is an ecommerce destination that curates beauty brands created by Black and Brown founders and inspire organic consumer discovery.

Promotions 290

Promotions Location Shopping Consumer 290

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end.

Marketing 204

Marketing Inventory Management Consumer Shopping 204

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

Promotions 246

Promotions Consumer Checkout Shopping 246

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Department Stores Fashion 130

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. What’s the driver?

Marketing 130

Marketing Fast Fashion Fashion Accessories 130

365 Retail

SEPTEMBER 6, 2023

Marketing is the backbone of any profitable business, but it requires a lot of trial and error. Most businesses spend between 2-5% of their sales revenue on marketing , with expenses ranging from experienced content creators to the price of advertising space on popular platforms.

Promotions 52

Promotions Marketing Advertising Consumer 52

Retail TouchPoints

NOVEMBER 15, 2023

Nike is making several top-level personnel changes in key areas, with new leaders in marketing, design, innovation and technology. The brand is promoting from within in several cases as well as tapping Amazon : John Hoke, a 30 -year Nike veteran, will become Chief Innovation Officer for Nike, Inc.

Marketing 147

Marketing Fashion Promotions Consumer 147