Inside Retail

JANUARY 2, 2024

“The Chinese consumer is increasingly adopting Western lifestyles and coffee is obviously one of the beverages that represent that,” said Jason Yu, greater China managing director of market research firm Kantar Worldpanel. Each one is trying to grab as big a share as they can of the growing market, he said.

Consumer 130

Consumer Marketing Shopping Planning 130

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 200

Consumer Marketing Accessories Advertising 200

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Regardless of the product vertical, in uncertain times, consumers downsize their shopping habits often, starting with the most popular clothing items.

Marketing 254

Marketing Marketing Spend Advertising Management 254

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162

Consumer Accounting Promotions Shipping 162

Retail TouchPoints

FEBRUARY 8, 2024

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

Fulfillment 240

Fulfillment Marketing Shipping Consumer 240

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Outdoor Apparel Accessories 147

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 311

Marketing Advertising Target Market Consumer 311

Retail TouchPoints

DECEMBER 18, 2023

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. Facing a product recall of 2.1

Marketing 249

Marketing Consumer Planning ATS 249

Retail TouchPoints

MARCH 21, 2024

The resiliency of consumers continues to power the American economy, and we are confident there will be moderate but steady growth through the end of the year,” said Matthew Shay, President and CEO of the NRF in a statement. Retail has certainly kept its bargain to try to make things affordable for the consumer. trillion in 2023.

Consumer 206

Consumer Retailing Pricing Marketing ATS 206

Retail TouchPoints

MARCH 1, 2024

The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. Research underscores the profound impact of packaging on consumer psychology. 1 Meeting regulatory standards.

Marketing 252

Marketing Consumer Point of Sale Management 252

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 224

Consumer Beauty and Health Advertising Shopping 224

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 211

Consumer Marketing Retail Trends Management 211

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 245

Marketing Advertising Management Consumer 245

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Driving Direct-to-Consumer Wine Sales Many wine and spirits brands are capitalizing on a direct-to-consumer model.

Marketing 308

Marketing Shipping Consumer Advertising 308

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?

Consumer 317

Consumer Promotions Returns Marketing 317

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 237

Marketing Consumer Advertising Retail Marketing 237

Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? IR: Was MCoBeauty available to US consumers via e-commerce prior to launching into Kroger Co stores? SS: Absolutely.

Marketing 246

Marketing Supermarket Planning Accounting 246

Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259

Marketing Apparel Fashion Consumer 259

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 257

Marketing Consumer Checkout Customer Experience 257

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 307

Marketing Returns Advertising Marketing Spend 307

Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245

Consumer Beauty and Health Accessories Fashion 245

Retail TouchPoints

AUGUST 31, 2023

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. Additionally, retailers can deliver more targeted ad placements through driving behavior data.

Consumer 253

Consumer Advertising Marketing Planning 253

Inside Retail

NOVEMBER 21, 2023

Consumers may be paying more for synthetic or lab-made diamonds that are less valuable than they seem, according to the latest research from Rapaport. Rapaport added that consumers must be careful when buying synthetic diamonds as jewellers promote the sale of synthetic diamonds because it allows them to make “windfall profits”.

Consumer 258

Consumer Promotions Marketing ATS 258

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 281

Marketing Wholesale Advertising Consumer 281

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 292

Consumer Merchant Services Sporting Goods Promotions 292

Inside Retail

SEPTEMBER 7, 2023

With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. The resale furniture market in particular appears to be experiencing a boom period.

Marketing 273

Marketing Consumer Returns Planning 273

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset.

Marketing 252

Marketing Shopping Fashion Checkout 252

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Customer Experience Kiosk 147

Retail TouchPoints

JULY 27, 2023

Unfortunately, this is something marketing professionals often overlook. The solution to this problem is empathetic marketing, which recognizes, understands and appeals to the role that emotions have in the decision-making process. Going a step further than that, we actually can’t make a decision if we can’t feel.

Marketing 177

Marketing Consumer Customer Experience Accounting 177

Inside Retail

FEBRUARY 20, 2024

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

Target Market 244

Target Market Marketing Fashion Consumer 244

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 248

Marketing Consumer Advertising Retail Marketing 248

Inside Retail

APRIL 24, 2024

per cent in the first quarter, with consumer goods up 3.1 Since retail trade is a key input into broader consumer spending, which in turn is a massive component of GDP (as much as 45 per cent by some estimates), it stands to reason that the retail series might be a bit wonky too. Officially then, China’s retail sales rose by 4.7

Consumer 147

Consumer Accounting Planning Promotions 147

Retail TouchPoints

MARCH 13, 2024

” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. ” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style.

Consumer 202

Consumer Outdoor Promotions Location 202

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Marketing Fulfillment Promotions 130

Inside Retail

AUGUST 29, 2023

per cent in the June financial year driven by soft consumer demand in all markets. million as demand remained volatile across its markets, despite a 12 per cent increase in the active customer base to 970,000. The post Soft consumer demand dents City Chic’s sales, fuelling loss appeared first on Inside Retail.

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Consumer Fashion Returns Marketing 246