Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect , the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising solutions. It was initially beta tested by more than 500 commerce-focused employees at media investment company GroupM.

Advertising 239

Advertising Marketing Management ATS 239

Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

Advertising 271

Advertising Promotions Management Consumer 271

Retail TouchPoints

JUNE 30, 2022

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers.

Advertising 251

Advertising Management Marketing ATS 251

Retail TouchPoints

MAY 12, 2023

On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. Sample of Meta’s text generation tool. Source: Meta) What’s new now is the “generative” part of the equation.

Advertising 264

Advertising Marketing ATS 264

Retail TouchPoints

JULY 21, 2023

We’ve all sat and watched the local news in awe at winners standing in front of local gas stations with an oversized check. The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. For players, the questions arise: How did they manage to win?

Advertising 222

Advertising Consumer Planning Promotions 222

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. The team work under AI expert Daniel Hulme who was appointed chief AI officer at WPP two years ago.

Advertising 245

Advertising Marketing Consumer Promotions 245

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. The company is now part of a movement to offer smarter, more sustainable customer acquisition that doesn’t rely solely on Google and Facebook.

Advertising 246

Advertising Returns Promotions Checkout 246

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

Advertising 228

Advertising Accounting Location Shopping 228

Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

Advertising 244

Advertising Apparel Management ATS 244

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 242

Advertising Customer Retention Marketing Consumer 242

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. At the same time, the UK Office for National Statistics notes that approximately two-thirds of adults in Great Britain are spending less on non-essentials because of the rising cost of living.

Advertising 320

Advertising Marketing Finance Consumer 320

Retail TouchPoints

DECEMBER 1, 2023

When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy. Go f— yourself,” and then adding, “What this advertising boycott is going to do is, it’s going to kill the company.”

Advertising 257

Advertising Accounting Marketing Consumer 257

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 257

Advertising Shipping Consumer Shopping 257

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246

Marketing Returns Advertising Consumer 246

Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . What is Marketing Mix Modelling anyway?

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

MARCH 20, 2023

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of state and federal regulations as well as platform-specific rules. However, the first signs that this may be changing have appeared on Twitter, which has loosened its policy regarding cannabis to allow advertisements.

Advertising 259

Advertising Marketing ATS 259

Retail TouchPoints

NOVEMBER 28, 2023

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring. At Caesars, Otterman launched Caesars Sportsbook, a new sports betting brand in the U.S.,

Marketing 223

Marketing Visual Merchandising Advertising Planning 223

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

Marketing 268

Marketing Marketing Spend Advertising Management 268

Retail Wire

MARCH 17, 2023

Direct response and other small advertisers are running more ads on Twitter as many large marketers have ended or cut back advertising on the social media site since Elon Musk acquired it. I’ve seen this all over the place.”

Advertising 100

Advertising Marketing ATS 100

Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. However, these opportunities don’t lie with the digital platforms and destinations being crafted — users’ behaviors and actions are the pot of gold at the end of the metaverse rainbow. Contextual’ Versus ‘Additive’ Advertising.

Advertising 225

Advertising Fashion Promotions Consumer 225

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

Advertising 162

Advertising Marketing Location Accounting 162

Retail TouchPoints

APRIL 25, 2024

Advertising Sales and Marketing at TelevisaUnivision in a statement. This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands and offer more touch points to engage with consumers.”

ATS 236

ATS Advertising Marketing Consumer 236

Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 292

Advertising Planning ATS Marketing 292

Retail TouchPoints

NOVEMBER 16, 2021

TikTok has launched a pilot for its new Creative Exchange portal , aimed at helping brands develop TikTok-specific ads that will resonate with the platform’s users. The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021.

Advertising 247

Advertising Management Planning ATS 247

Inside Retail

NOVEMBER 3, 2021

A recent advertisement made by burger chain Grill’d has been slammed by the Ad Standards board for suggesting sexual violence to its audience, after it showcased a Ronald McDonald-like clown seemingly exposing himself to children in an alley. In both cases, the Standards Board were alerted to Grill’d advertising through customer complaints.

Marketing 331

Marketing Advertising Accounting ATS 331

Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

Advertising 243

Advertising Consumer Marketing Fashion 243

Retail TouchPoints

MAY 6, 2024

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content.

Advertising 238

Advertising Consumer Marketing Planning 238

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 311

Marketing Returns Advertising Marketing Spend 311

Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. When data is at the heart of a campaign, we see stronger outcomes, including at a creative level.

Marketing 130

Marketing Advertising Social Commerce ATS 130

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% So how do marketers increase the scale of measurable performance spending in a world where the supply of measurable performance advertising channels, like social, have been radically reduced?

Marketing 282

Marketing Advertising Retail Marketing Consumer 282

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

Advertising 240

Advertising Returns Marketing Consumer 240

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 287

Marketing Wholesale Advertising Consumer 287

Retail TouchPoints

APRIL 24, 2023

has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. President Michelle Gass and will be responsible for advancing the brand’s consumer marketing strategies, building denim leadership equity and growing market share. Levi Strauss & Co.

Marketing 262

Marketing Advertising Consumer ATS 262

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

Marketing 257

Marketing Advertising Management Consumer 257

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

Advertising 264

Advertising Consumer Marketing Accounting 264

Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels.

Advertising 184

Advertising Telecommunications Returns Consumer 184

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. Xcel Brands Inc.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147