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Gen Z accounts for more than half of Australia’s retail workforce

Inside Retail

Generation Z was predominant in the retail industry last year, accounting for 50.4 Millennials accounted for 27.9 As of recent months, employment in retail is now 2 per cent higher than it was at the beginning of the year. per cent of the sector’s employees, a report by workforce management firm Deputy shows.

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How to Level Up Your Trade Spend Accounting

Wiser

Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions. Understanding Trade Spend Before diving into the nuances of trade spend accounting, it’s crucial to establish a clear understanding of what trade spend entails. Why Choose Wiser for Trade Spend Management?

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As mass-market outshines luxury, L’Oreal sales rise 9.4 per cent

Inside Retail

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. per cent rise cited by analysts at Jefferies. per cent in China, compared to less than 1 per cent in the broader market, he said.

Marketing 278
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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

Marketing 245
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Understanding Retail and Key/National Account Teams

Wiser

Understanding the structure of retail and key account teams within the Fast-Moving Consumer Goods (FMCG) industry is crucial for anyone looking to make a mark in this field. Contributing author is Dan Ray, Director of Customer Success at Wiser Solutions. They ensure consistency in execution and performance across the board.