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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287
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Australia’s best retailers honoured for CX, loyalty and service

Inside Retail

Inside Retail managing editor of premium and features Heather McIlvaine said the results demonstrate that you don’t need to have the biggest team or budget to deliver an exceptional customer experience. .” Retail Supplier of the Year – nominated by Greencross – was Savourlife.

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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

As the explosive accessibility of image and text generation allowed the public to see this new technology at work before their eyes, VisualGPS research reveals that trepidation increased, with 53% of Americans saying they were very nervous about AI in 2022, rising to 63% in 2023. Consumers expect to see the real products and packaging.

Marketing 259
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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Let Gen Z in on the (marketing) fun All three panelists agreed that Gen Z is wary of inauthentic marketing tactics from brands. What some may have viewed as a marketing disaster turned into a boon for McDonald’s. The video immediately went viral, garnering over 2.6

ATS 246
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 286
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Modern Luxury Media Merges Content and Commerce with New Fashion Rental Service

Retail TouchPoints

Luxury media outlet Modern Luxury Media has launched a new clothing rental service curated by Modern Luxury editors and powered by rental and logistics firm CaaStle. Modern Luxury Media’s ecosystem of 85+ brands across 22 markets includes Hampton’s Magazine , Ocean Drive and Aspen Magazine , reaching more than 16 million readers.

Fashion 301
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From the Editor: Think Local, Act Local?

VMS

W ITH SHARE OF MIND among consumers at a premium and driving foot traffic an imperative, retailers are hungry for strategies that disrupt the status quo and address common pain points in the brick-and-mortatr shopping experience. Editor-in-Chief/Associate Publisher, VMSD Magazine. Editor-in-Chief/Associate Publisher, VMSD Magazine.