VMS

JANUARY 31, 2023

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031.

Jewelry 79

Jewelry Apparel Advertising Retail Marketing 79

Mass Relators

APRIL 28, 2022

CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. We are thrilled to be furthering our measurement journey globally,” said Jorge Ruiz, global head of Marketing Science at TikTok.

Advertising 52

Advertising Marketing Retail Marketing Planning 52

DMS Retail

JANUARY 19, 2024

Retailers can optimize their marketing efforts, from selecting the best advertising channels to timing their campaigns for maximum impact. While the benefits are substantial, retail businesses must also be mindful of the ethical implications, particularly concerning customer privacy. ChatGPT for Retail Managers

Boutique 40

Boutique Target Market Advertising Consumer 40

365 Retail

MAY 25, 2022

Wunderkind’s Europe-wide expansion comes at a critical time for online retailers, as Wouter Koch, Country Manager, Netherlands at Wunderkind, explained: “The online advertising landscape is changing rapidly. The post Wunderkind scales in Europe as it launches Dutch HQ appeared first on 365 RETAIL | Retail Technology News.

Advertising 118

Advertising Marketing Management Retail Marketing 118

Inside Retail

MAY 8, 2022

If you work in retail you may be familiar with MMM as a concept, but chances are the finer points are still a bit murky. In an era of enhanced privacy concerns and decreasing availability of conversion event data, MMM remains resolutely ‘signal proof’. Now, where was that promo for my local Thai restaurant again?

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Inside Retail

OCTOBER 13, 2021

To be successful with retail media, retailers need to develop an in-depth understanding of first-party data – how to use it, how to segment it, how to handle it with integrity and how to use it to deliver tailored personalised experiences. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JULY 8, 2020

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. With location intelligence, they can gauge the offline impact and incrementality of campaigns launched in 2020, across digital display, out-of-home (OOH), cable television, native and video.

Location 275

Location Retail Marketing Marketing Advertising 275

Shopper Motion

DECEMBER 29, 2022

While audience segmentation can be a powerful tool for retailers, it is not without its challenges. Some of the key challenges that retailers may face when implementing audience segmentation include: Data privacy concerns. As mentioned when exploring the challenges, retailers must ensure they are respecting customer privacy.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

365 Retail

OCTOBER 20, 2022

Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. . Even though the smell of barbecue still lingers in the air, retail marketers need to start ramping up for the holiday season. Get on the ‘nice list’ with zero- and first-party data.

Customer Retention 52

Customer Retention Retail Marketing Consumer Advertising 52

Shopper Motion

DECEMBER 22, 2022

This article will explore the various ways in which in-store tracking can be used to increase coupon redemption rates , including personalized offers, targeted marketing, and real-time analysis of customer data. The role of coupons in retail marketing. Read more about Coupon Marketing here. Consider privacy concerns.

Target Market 52

Target Market Marketing Retail Marketing Checkout 52

Retail TouchPoints

JULY 10, 2020

retailers in 2020, from the California Consumer Privacy Act (CCPA) to the United States-Mexico-Canada Agreement (USMCA) and the impact of Chinese tariffs, staying ahead can be the difference in hitting revenue goals. With many new regulations facing U.S. Currently, just 8% of U.S. businesses are prepared for the impacts of the CCPA.

Merchant Services 154

Merchant Services Customer Experience Checkout Fulfillment 154

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. With all the “buzz”, Tim says the term personalisation is getting thrown around a lot these days, especially with consumers being more aware of privacy than ever before.

Marketing 58

Marketing Consumer Point of Sale Advertising 58

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. The post How Gucci and Ikea are using AR to drive sales appeared first on Inside Retail.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Inside Retail

JUNE 20, 2022

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

Target Market 130

Target Market Marketing Advertising Shopping 130

Shopper Motion

DECEMBER 19, 2022

Additionally, it allows retailers to create more targeted marketing campaigns and personalized recommendations. Additionally, it is important for retailers to be transparent about their use of in-store tracking technologies. In other words, ensure that they respect the privacy of their customers. Conclusion.

Store Layout 52

Store Layout Inventory Management Promotions Target Market 52

Retail TouchPoints

MARCH 30, 2023

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

Point of Sale 285

Point of Sale Checkout Consumer Promotions 285

Retail TouchPoints

FEBRUARY 7, 2022

For retail marketers, content and experiences that help people make decisions, on their terms, will be the new normal in a world that has eschewed third-party cookies. This new era is paving the way to experiment with in-the-moment engagement.

Advertising 245

Advertising Checkout Consumer Marketing 245

Retail TouchPoints

DECEMBER 16, 2022

But that’s really, really hard to do, especially because 86% of customers on other ecommerce sites outside of Amazon are not logged in, and that’s going to get worse because of all the privacy issues — so when they show up the retailer knows nothing about them. And I don’t think I’m exaggerating.

Merchant Services 302

Merchant Services Advertising Customer Experience Shipping 302

Retail Gazette

NOVEMBER 23, 2023

They want a consistent way of measuring net new revenue across retailers so establishing common standards and methodology for measurement is critical. If we then factor in the privacy winds, which have been real in Europe for several years and are coming fast to the rest of the world, futureproofing becomes even more critical.

Advertising 69

Advertising Marketing Marketing Spend Accounting 69

Retail Geek

JUNE 25, 2021

Pitch on what channeladvisor’s does and why you guys have so much insight into what happens on marketplaces.

Apparel 66

Apparel Advertising Marketing Fulfillment 66