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Best Retail Marketing Tips for 2019

Retail Next

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial. For your online shop, use tools that make shopping fun and convenient.

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Driving demand with data: a recovery roadmap for retailers

Inside Retail

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. .

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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Four KPIs to capture the success of your retail loyalty program

Inside Retail

Customer retention rate. Customer retention rate (CRR) is a foundational metric for retail marketers. CRR can help retailers determine how effective their marketing strategies (such as loyalty programs) are with attracting new customers versus keeping the ones they already have.

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The retailer’s guide to Valentine’s Day

Inside Retail

Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention. How retailers are getting personal.

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The Online Bingo Blueprint for Virtual Retail Events

Retail Focus

If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. These are online-only events (that may be broadcast from your in-store location) designed to publicise a sale, launch a new product, or increase customer retention.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

Subscription-based loyalty programs can create a sense of exclusivity and commitment among customers, leading to greater loyalty. Retailers can leverage subscription loyalty programs to create a recurring revenue stream, boost customer retention and build long-term loyalty.