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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Driving demand with data: a recovery roadmap for retailers

Inside Retail

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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UK retailers: Are you ready to ‘sleigh’ this year’s holiday campaigns?

365 Retail

Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. . Even though the smell of barbecue still lingers in the air, retail marketers need to start ramping up for the holiday season. Get on the ‘nice list’ with zero- and first-party data.

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Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. As a starting point for developing the virtual reality experience, retailers should install try-on technology.

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. Real-time monitoring allows businesses to stay agile—adjusting strategies as market dynamics shift.

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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.