Retail TouchPoints

JUNE 16, 2021

Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute.

Marketing 189

Marketing Returns Marketing Spend Accounting 189

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Only 5% believe their marketing organisation utilises their technology “extremely well”.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

Retail Gazette

NOVEMBER 23, 2023

It helps a retailer establish which tactics are most effective for the FMCG’s marketing spend and their own marketing expenditure and plan for how these work in harmony. Paul Frampton-Calero is European president of marketing agency CvE Click here to sign up to Retail Gazette‘s free daily email newsletter

Advertising 67

Advertising Marketing Marketing Spend Accounting 67

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 312

Marketing Marketing Spend Brand Management Consumer 312

Inside Retail

FEBRUARY 29, 2024

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Audit your MarTech stack One of the most significant challenges facing retail marketers today is the sprawling MarTech (marketing technology) landscape.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Foresight does not require a belief in astrology.

Marketing 245

Marketing Marketing Spend Consumer Planning 245