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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. McDonnell: Today, the majority of our marketing is done through social media, where we have a very large following. What are your top priorities?

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Customers had to Facebook message a hashtag to the Kit Kat account.

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5 Ways Retailers Can Use Video Marketing

Retail Next

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. Videos are viewed online via websites but also on various types of social media.

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How To Build a Winning eCommerce Website

Rain Pros

Good examples of C2B businesses would be a business consultant, a freelance graphic designer, or a social media influencer with a large audience. In today’s complex retail environment an efficient website is more important than ever. This type of business will sell products or services to businesses.