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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

To make our livestream really successful, our editors curated two ‘shows’ — the Self Care edit and the I’m Actually Trying edit — to frame the products in a way that would really make sense to the viewer. We are using our enormous scale across all of our platforms to do so.

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Has Amazon Marketplace Become a ‘Company Town’?

Retail TouchPoints

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S.

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Scenes from a Supermarket

Retail TouchPoints

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. As a proud classic movie buff, I thought I’d do a little reflecting on shopping scenes from memorable films made about 40 years apart.

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Scenes from a Supermarket

Retail TouchPoints

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. As a proud classic movie buff, I thought I’d do a little reflecting on shopping scenes from memorable films made about 40 years apart.

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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Here are four tips to consider when creating visual content for retail marketing strategies this holiday season and beyond, whether produced using cameras or generated by a commercially safe AI tool — and advice regarding when to use each. Consumers expect to see the real products and packaging.

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To Tackle Workforce Issues, Retail Leaders Need to Display Their Vulnerability

Retail TouchPoints

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have no control over the outcome.

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Somewhat Surprisingly, Stores Still Have the Ability to Surprise

Retail TouchPoints

Our regular Editors Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Is cynicism a natural facet of growing older?

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