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The Click Before the Brick: How Digital Shapes Shopping

Retail Focus

It changes how we communicate, work, and shop – often before setting foot inside a store! This phenomenon is known as “The Click Before the Brick,” where digital presence shapes our shopping experiences. Online stores and marketplaces have made it possible to shop from the comfort of your home.

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Walmart Shutters Store No. 8 Innovation Incubator

Retail TouchPoints

8 innovation unit, according to the Wall Street Journal and other media outlets, as the retailer seeks to cut costs and find new ways to develop and test new ideas. Walmart will reportedly shut down its Store No.

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Poshmark Mini to offer Snapchat shopping experience

Retail Wire

Poshmark is partnering with Snapchat to allow sellers on the online platform for second-hand goods to share their listings and sell their merchandise via the social media channel. In the past, we worked with their Snap kit to make sure we could sell by listing through them.” Snapchat has a similar target audience. ”

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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Given that Swift’s target audience – Millennials and Gen Z – are also online shopping natives, e-commerce retailers such as Ebay are primed to benefit from the seven sold-out shows in Melbourne and Sydney that will have close to 100,000 fans attending each night.

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The rise of livestream shopping

Inside Retail

From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. There is definitely a trend towards shopping and entertainment coming together, but the platforms are not fully integrated yet,” Bush told Inside Retail.

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Restaurants and retailers expect better times ahead

Inside Retail

As restaurant owners look to expand, 77 per cent of those surveyed say they’ll experiment in the coming year with non-core offerings such as meal kits, subscriptions and events. Restaurateurs say that 19 per cent of their revenue already stems from products and services outside their core restaurant offerings.

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. Evolving From Fun to Function.