Remove articles tags Data Capture
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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. With people adjusting to COVID-19, shopping habits have changed around the world. The problem with conventional eye trackers is that they work by overlaying eye movement data on top of 2D surfaces.

Consumer 306
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Cashierless Checkout Helps Alleviate Long Lines

Independent Retailer

79 percent of customers expressing their preference for checkout-less shopping. Checkout free-shopping is a cashier-less checkout system that detects shoppers’ product preferences and bills them when they close their shopping trip. What is Checkout-Free Shopping? How Checkout-Free Shopping Can Benefit Your Store.

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Remarketing Audiences: Google Ads Vs Google Analytics

Store Growers

In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics. We’ll compare the differences in the way user data is sourced and how this relates to using (or creating) remarketing lists. Your tracking tags capture these actions. Data source. Google Ads.

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Best Dash Cam Options for Small Businesses

Small Biz Trends

All of this, of course, comes with a larger price tag. Additional features include multi-layered glass lenses to capture a wide dynamic range while minimizing distortion, super slow motion playback, driver assistance, and built-in Alexa. It’s a top notch dash cam with a much lower price tag than many others. Parking Mode.

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Leverage Tech in the 5-Step Selling Process

Storis

Today, retailers leveraging in-store technology to track guests and build shopping carts generate valuable data. In this article, we’ll review how retailers can leverage technology during each of the 5 steps of the selling process. For example, “I have this application I will be using to take some notes as we shop today.

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Retail Installation Solutions: Enhancing Store Efficiency and Visual Appeal

CJ Retail Solutions

In the dynamic world of retail, creating an exceptional shopping experience is paramount to attract and retain customers. From designing an efficient store layout to integrating advanced technologies, these solutions work together to enhance the overall shopping experience for customers.

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The death of Third-Party Cookies and the Raise of Retail Media

Shopper Motion

Digital marketers and advertisers have long depended on third-party cookies and tags to deliver personalized and targeted ads. Advertisers and marketers rely on third-party cookies because they collect the following data using them: User preferences. Furthermore, this technology also aids them in learning more about their web visitors.