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How to Plan Margin-Protecting Promotions

Wiser

Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course. In order to keep sales up, promotions are a necessary evil. You have deep knowledge of how your promotions did last year, but what about how your competitors performed? Timing is everything.

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

With shrinking margins, economic uncertainty, and growing cyber risks from automated threats, retailers face continued challenges in 2023. Becoming proficient at navigating these obstacles is key to protecting retail profits. Inflation and the Incredible Shrinking Margin. Inflation and the Incredible Shrinking Margin.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

They also offer discounts, promotions, free shipping and other value-added services for substitute products to make them more appealing. Streamlined inventory management: Leaner inventories reduce holding costs; however, retailers must be resourceful when planning for product availability.

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Pricing Amid Inflation: McKinsey Partner Offers Data-Led Best Practices

Retail TouchPoints

But as we head into a new, elongated holiday shopping season, brands need to perfectly balance satisfying customer needs and maintaining margins. Repricing in an inflationary environment is necessary to sustain margins in a period of rising costs. Retail brands and consumers alike are feeling the pressure of inflation. Stay agile.

Consumer 162
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How to Get the Most Out of Your Next Temporary Price Reduction

Wiser

Promotions influence shopper behavior , and consumers are conditioned to search for the best deals and prioritize brands and retailers who markdown products more often than the competition. The first step toward getting the most out of your next temporary price reduction occurs during the planning stage.

Markdowns 147
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Black Friday 2023: One in every six fashion purchases made will be returned

Retail Gazette

The report from over 1,000 UK consumers found that while the average shopper plans to send back almost a sixth of the fashion purchases they buy during Black Friday, Gen Z is expected to be the highest returning cohort. Last year, total UK retail revenues from Black Friday were estimated to have tipped £12.3billion, up 8.3%

Returns 105
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Memberships and Customer Loyalty Programs Grow Customer Lifetime Values

Storis

Promoting customer loyalty programs is critical to sustained retail success. Customers are enticed with benefits such as promotion codes or private sale invitations, encouraging customers to engage in subsequent purchases. Here are some program ideas that furniture and appliance shoppers value: Member-only pricing or promotional codes.