Retail TouchPoints

NOVEMBER 29, 2023

Image courtesy Walmart From furniture and holiday décor to the fashion of the entire series cast, almost everything in Add to Heart was sourced from Walmart , giving customers the opportunity to shop more than 330 products throughout the series. “We said William White, Chief Marketing Officer of Walmart U.S. in a statement. “

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Marketing Shopping Fashion Returns 217

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 311

Marketing Advertising Social Commerce Planning 311

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Retail Marketing 305

Retail Marketing Marketing Boutique Fashion 305

Retail TouchPoints

JULY 20, 2022

Meta has added virtual fashion retailer DressX to the roster of partners creating digital clothing for its new Avatars Store, multiple sources report. Fashion is a universal visual language, and we are honored to empower people creating avatars on Meta’s platforms with endless possibilities for expressing themselves in the digital world.”.

Fashion 198

Fashion Apparel Social Commerce Marketing 198

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 244

Social Commerce Shopping Advertising Consumer 244

Retail TouchPoints

OCTOBER 8, 2021

But between its marketing strategy (or lack thereof) and uber-exclusive partnerships, Supreme has nevertheless evolved into a highly coveted, and profitable, brand. The two companies collaborated on a Fall 2021 collection that launched online and in stores in two key markets: the U.S. (on on September 30) and Japan (on October 2).

Marketing 176

Marketing Consumer Fashion Social Commerce 176

Retail TouchPoints

AUGUST 26, 2020

Iconic fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano might seen an odd fit for a retailer that sells circular saws and plumbing supplies. But Lowe’s also features a wide range of home décor items, and that’s its connection with the designers and New York Fashion Week, which will take place Sept.

Fashion 190

Fashion Outdoor Marketing Social Commerce 190

Retail TouchPoints

OCTOBER 4, 2022

The transaction aims to create a global player in online fashion recommerce by combining Poshmark’s discovery-based social shopping platform and engaged community with Naver’s technological prowess in creating ecommerce experiences.

Social Commerce 220

Social Commerce Fashion Boutique Shopping 220

Retail TouchPoints

OCTOBER 24, 2022

Zara and eBay are advancing resale in the UK with two new initiatives: the launch of Zara Pre-Owned, and partnership with the British Fashion Council to launch the Circular Fashion Innovator’s Fund, respectively. The fund was created to help bring new technology to the market in order to help people think and shop differently.

Fashion 242

Fashion Social Commerce Promotions Customer Experience 242

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 254

Marketing Advertising Consumer Marketing Spend 254

Retail TouchPoints

NOVEMBER 1, 2021

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes in on the platform’s social commerce potential. ET and focusing on a range of topic areas, including food, home, fashion and beauty.

Social Commerce 254

Social Commerce Technical Support Checkout Fashion 254

Retail Gazette

APRIL 9, 2024

Joules is hosting a series of live shopping events in a move that it said “harkens back to how we started 35 years ago” The fashion retailer will host its first event, in partnership with live shopping solution provider Sprii, via Facebook Live on 11 April at 6pm.

Shopping 62

Shopping Social Commerce Fashion Promotions 62

Retail TouchPoints

JUNE 17, 2022

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. The Convergence of Car Sales and Social Commerce.

Merchant Services 272

Merchant Services Social Commerce Advertising Payment Services 272

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. According to Deloitte’s 2022 Global Marketing Trends, 61% of high-growth brands reported shifting to a first-party data strategy.

Social Commerce 244

Social Commerce Consumer Shopping Marketing 244

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. That growth potential is massive; sales increased 40% to $41.6

Marketing 250

Marketing Shopping Fashion Consumer 250

Retail TouchPoints

MAY 13, 2024

Reebok has launched an AI-driven fashion experience on Instagram that allows customers to create their own digital sneakers from photo memories. The future of fashion has arrived, and this is only the beginning.” Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are.

Fashion 214

Fashion Social Commerce Marketing 214

Retail TouchPoints

JULY 12, 2021

The Flipkart Group — India’s homegrown digital commerce conglomerate that is majority-owned by Walmart — has raised U.S. The Flipkart Group includes ecommerce marketplace Flipkart , digital fashion destination Myantra , Flipkart Wholesale , online travel company Cleartrip and a majority stake in the payments app PhonePe.

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Wholesale Social Commerce Fashion Consumer 236

Retail TouchPoints

JANUARY 10, 2024

We build technology to serve people and not the other way around,” said McMillon in his keynote.

Social Commerce 202

Social Commerce Fashion Shopping Consumer 202

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 238

Shopping Social Commerce Merchant Services Fashion 238

Retail TouchPoints

JANUARY 5, 2023

H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and patterns to create their own avatar wardrobes using the lens of circular fashion design. They can also catch up with friends to trade clothes and take selfies.

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Accessories Fashion Marketing Shopping 234

Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . According to Digital Commerce 360 , “consumers spent $861.12 billion online with U.S.

Fashion 259

Fashion Advertising Shopping Consumer 259

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 215

Advertising Fashion Point of Sale Marketing 215

Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. Retail is still the main source of fashion inspiration.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

MARCH 28, 2024

The Slick Rick in-game activation takes the experience a step farther by illustrating the retailer’s passion for not just fashion but also culture and community. “Collaborating with Roblox and Pacsun is a true honor,” said Slick Rick in a statement. ”

Fashion 225

Fashion Accessories Apparel Consumer 225

Retail TouchPoints

FEBRUARY 23, 2024

25 to showcase its spring and summer fashions. We are thrilled to unveil the next chapter in our innovative virtual fashion experiences,” said George Chiao, President of Shein U.S. Following its first livestream event last fall , discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb.

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Planning Fashion Shopping Social Commerce 236

Retail TouchPoints

APRIL 28, 2023

That’s why he and his team are making vigorous efforts to discover some of the fashion industry’s most cutting-edge young designers and artists and to bring them into a growing community of collaborators. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Fashion 243

Fashion Consumer Marketing Accounting 243

Retail TouchPoints

MAY 20, 2022

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. And earn his stripes he has. I Would Always Rather Over-explore than Under-explore’.

Wholesale 213

Wholesale Department Stores Fashion Social Commerce 213

Retail TouchPoints

DECEMBER 6, 2022

With style coming to the forefront of Kohl’s marketing approach — the brand’s latest campaign was themed More Style, More Savings — the retailer has been doubling down on its women’s strategy to inspire outfitting solutions.

Fashion 222

Fashion Marketing Consumer Shopping 222

Retail TouchPoints

SEPTEMBER 22, 2023

Some of Walmart’s current experiments in this space include: Walmart’s fashion brand Scoop took over the Runway Z space in Zepeto with avatar fashions and more. The Scoop brand took over the Zepeto fashion world Runway Z , with branding and virtual goods based on Scoop designs that players could buy for their avatars.

Fashion 238

Fashion Accounting Planning Management 238

Retail TouchPoints

FEBRUARY 1, 2024

“As a brand that sits at the forefront of the wedding industry, we joined hands with Pinterest to execute a consumer-first activation that translates insights and trends in an illustrative manner, making once-in-a-lifetime decisions easier for every bride,” said Elizabeth Preis, Global Chief Marketing Officer at Anthropologie Group in a statement.

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Apparel Shopping Consumer Fashion 221

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

Payment Services 271

Payment Services Consumer Marketing Fast Fashion 271

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.

Visual Merchandising 244

Visual Merchandising Consumer Specialty Store Fast Fashion 244

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school. Deborah Kilpatrick is the Co-founder and VP of Marketing at SourceKnowledge , a mrge company.

Advertising 265

Advertising Accounting Marketing Promotions 265

Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Search engine marketing. Loyalty program.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

Fashion 130

Fashion Accessories Returns Target Market 130

Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

Social Commerce 225

Social Commerce Shopping Consumer Accounting 225

Retail TouchPoints

MAY 14, 2024

Image courtesy Super League) “From our footwear to our marketing efforts, Skechers always embraces the latest technology to excite our customers,” said Michael Greenberg, President of Skechers in a statement. million visits, 4 million virtual try-ons and generated nearly 45 million impressions.

Outdoor 207

Outdoor Accessories Apparel Consumer 207