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True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

Retail Focus

True Fit , the AI-driven platform that decodes size and fit for shoppers and fashion retailers, has announced that, following its launch in Shopify at the end of 2023, it is now driving a 14% average GMV growth for fashion brands on the platform, giving rise to the next generation of scaling fashion retailers.

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Melbourne Fashion Festival designer award finalists revealed

Inside Retail

Six fashion designers have been named finalists for the PayPal Melbourne Fashion Festival National Designer Award this year, presented by David Jones. The post Melbourne Fashion Festival designer award finalists revealed appeared first on Inside Retail Australia.

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How Zalora is tapping into the $311 billion global modest fashion market

Inside Retail

In a celebration of tradition, culture, and style, Zalora , Asia’s leading fashion destination, recently launched its highly anticipated Zaloraya 2024 campaign. In particular, the status of Malaysia and Indonesia as high-growth markets for modest fashion points to a vibrant and thriving landscape,” Lim stressed.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

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Sydney slow fashion label First Colours to make Paris Fashion Week debut

Inside Retail

Slow fashion brand First Colours will showcase its designs at the Paris Fashion Week’s independent designers show Flying Solo Ones to Watch in February. “This platform allows us to amplify our commitment to responsible practices and showcases the impact Australian labels can have on the global fashion landscape.”

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Meet Indyx, the personal style app that is solving fashion sustainability issue

Inside Retail

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.

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Mambo, HoMie launch unisex circular fashion collab

Inside Retail

“As we celebrate an incredible 40 years of Mambo, this collaboration is a milestone moment for us, marrying Mambo’s heritage of bold creativity with our commitment to making a tangible difference in the community,” said Sally Cordukes, Mambo business manager for marketing, digital, and e-commerce. “It’s

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