H&M-owned fashion brand Cos has partnered with pureplay retailer The Iconic to further expand its wholesale presence across both sides of the Tasman.

The London-based brand sells elevated wardrobe essentials in innovative designs and operates 252 stores across 47 physical markets, 38 online markets and wholesale partners.

Lea Rytz Goldman, MD of Cos, said she is “excited” about the collaboration and added this provides an opportunity for the company to “increase brand awareness” and reach new customers in these countries.

“By adding another established retailer in a major market to our wholesale portfolio, we can build on our existing online presence while engaging and inspiring customers via new channels.”

Gayle Burchell, chief commercial and sustainability officer at The Iconic, described Cos as a “global powerhouse” and said the company’s customer-base across Australia and New Zealand can now buy Cos’ coveted collection online.