Fashion Fast Fashion Marketing Social Commerce 
Retail TouchPoints
AUGUST 3, 2021
It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.
Retail TouchPoints
FEBRUARY 18, 2022
B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Wish Clips already is available to Android users in nine markets — Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan and the U.S. — and will be rolled out to iOS users starting in April.
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Retail TouchPoints
MARCH 15, 2022
If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.
365 Retail
MAY 23, 2024
By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.
Retail TouchPoints
DECEMBER 21, 2023
Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Kohl’s and Nine West launched an adaptive apparel line, and QVC leveraged some star power by launching an accessible fashion line in partnership with Selma Blair and Isaac Mizrahi. Nicole Silberstein 2.
Retail TouchPoints
JUNE 22, 2023
While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.
Retail TouchPoints
MAY 9, 2023
Despite the controversies, the fast-fashion brand has been named one of Gen Z’s favorite brands and one of the fashion industry’s most popular brands. This rapid product development cycle helps the brand monetize what’s trending — and in the always-on social media climate, there is always something new trending.
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