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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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PLMA’s 2023 Private Label Hall of Fame inductees

Mass Relators

“Their hard work and dedication are instrumental to the success of the store brands business.” Gelato Private Brand Champion : Shane Brown , Director, Own Brand Sourcing, Giant Eagle, Inc. Andrea Collaro , Senior Director, Owned Brands, Brand Management/Product Development, Walgreens Co.

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Acquirers of top-selling Amazon brands find going tough

Retail Insider

What has changed is the move by the brand management team in Thrasio to build a growth plan for acquired brands that involves more than just the Amazon channel. We’ve now got 20% of our revenues coming from DTC (direct to consumer) from branded websites. Glynn Davis, editor, Retail Insider.