Shopper Intelligence

JANUARY 14, 2021

When we meet brand managers do we listen to what they are worried about? About the author: Roger Jackson is CEO of Shopper Intelligence, with 30 years of experience in marketing and consumer goods, with expertise in shopper insights and innovative tech solutions in shopper research. In our own meetings do we just “chat”?

Brand Management 52

Brand Management Management Fashion Consumer 52

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6

Brand Management 257

Brand Management Management Fashion Marketing 257

Retail TouchPoints

NOVEMBER 2, 2022

As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant. Many companies claim to be sustainable and ethical, but can they prove it? Consolidating and publishing sustainability data.

Fashion 304

Fashion Promotions Consumer Management 304

Retail TouchPoints

JULY 27, 2022

During her career, Sullivan also worked with The Stride Rite Corporation as COO and held consumer brand management and sales roles at companies including M&M/Mars and The Mennen Company.

Brand Management 256

Brand Management Fashion Management Consumer 256

Inside Retail

JUNE 5, 2022

Global brand management firm WHP Global has bought a 70 per cent stake in Isaac Mizrahi from Xcel Brands, in a deal valuing the American designer label at US$68 million. million in cash proceeds.

Fashion 264

Fashion Accessories Brand Management Management 264

Retail TouchPoints

JUNE 24, 2021

is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.

Brand Management 150

Brand Management Fashion Accessories Management 150

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. Retailers and brands can track and analyze market trends, spending patterns and sales metrics, and provide insights into consumer behavior in real time to best optimize their marketing strategy to drive more foot traffic or sales.

Kiosk 310

Kiosk Marketing Grocer Consumer 310

Retail TouchPoints

APRIL 26, 2021

The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group. ”

Planning 263

Planning Accessories Apparel Brand Management 263

Retail TouchPoints

DECEMBER 13, 2021

The brands also share owners. Simon Property Group bought Forever 21 out of bankruptcy in partnership with fellow mall operator Brookfield Asset Management and brand management firm Authentic Brands Group in February 2020.

ATS 293

ATS Department Stores Fashion Brand Management 293

Inside Retail

APRIL 5, 2023

US-headquartered brand management company Authentic Brands Group has made a binding offer to acquire sports and lifestyle company Boardriders – including Australia’s 80-strong Surf Dive ‘n Ski chain of stores.

Wholesale 130

Wholesale Accessories Apparel Brand Management 130

Retail TouchPoints

FEBRUARY 1, 2021

Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”. The original Toys ‘R’ Us was liquidated in 2018 , but Tru Kids acquired its intellectual property and resurrected the retailer in 2019.

Brand Management 248

Brand Management Planning Location Management 248

Retail TouchPoints

OCTOBER 3, 2023

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. Financial details of the transaction were not disclosed. Full Glass was founded earlier this year by alcohol industry veteran Louis Amoroso and entrepreneur Neha Kumar. ”

Brand Management 147

Brand Management Marketing Management Consumer 147

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Apparel 246

Apparel Promotions Consumer Fashion 246

Retail TouchPoints

SEPTEMBER 22, 2022

Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. So how can brands apply this strategy to their brick-and-mortar stores?

Customer Experience 287

Customer Experience Consumer Shopping Management 287

Retail TouchPoints

AUGUST 18, 2020

Margolis, previously president of CAA-GBG ’s Global Brand Management Group, took the helm of the company, now known as Payless Worldwide, in October 2019. Previous Payless enterprises were bogged down by the costs of running thousands of stores as consumers increasingly shopped online.

Planning 199

Planning Payment Services Brand Management Location 199

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 263

Brand Management Fashion Planning Promotions 263

Inside Retail

JANUARY 2, 2024

Shared values key for success While the collaboration between Fayshell and Magnum might not make sense at first glance, Andrea DeAlmeida, brand manager of Magnum told Inside Retail that it was based on the brands’ shared values. What truly drew us together was the mutual commitment to excellence in our respective fields.

Management 246

Management Location Brand Management Consumer 246

Wiser

APRIL 22, 2024

In a digital era where consumer choices are vast, not optimizing your digital shelf can lead to reduced visibility, lower sales, and ultimately, a decrease in market share. This loss translates directly into monetary terms, affecting the overall profitability of a brand. Discrepancies can lead to consumer distrust and lost sales.

Comparison Shopping 78

Comparison Shopping Consumer Management Marketing 78

Talking Retail

OCTOBER 28, 2021

Whisky brand The Famous Grouse has kicked off a global campaign to “inspire consumers to share, savour and enjoy The Famous Grouse together”. Lewis Bright, global senior brand manager at The Famous Grouse said: “The ‘Join Us By. This story continues at The Famous Grouse campaign inspires togetherness.

Brand Management 111

Brand Management Management Consumer ATS 111

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

Merchant Services 260

Merchant Services Payment Services Shopping Checkout 260

Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?

Boutique 246

Boutique Customer Experience Consumer Shopping 246

Retail TouchPoints

JUNE 18, 2020

“His international expertise, charismatic personality and extensive global experience in brand management, product, distribution, marketing and digitalization make him the ideal candidate.

Finance 191

Finance Brand Management Management Consumer 191

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Inside Retail

JULY 27, 2023

The start-up raised more than $85 million from a string of prominent investors, and experienced a surge in popularity during the Covid-19 pandemic, with consumers avoiding shopping in-store, where possible. I think that [retail giants] like Woolworths are increasingly aware of their positive and negative influence,” he said.

Supermarket 243

Supermarket Marketing Fulfillment Management 243

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Inside Retail

MARCH 13, 2024

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail Focus

JANUARY 5, 2024

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Customer Experience 148

Customer Experience Supply Chain Management Clienteling Management 148

Retail TouchPoints

MAY 10, 2021

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Retail Gazette

APRIL 8, 2024

NODL licenses the brand in the UK and Europe from Authentic Brands Group (ABG), the brand management group which owns Reebok, Forever 21 and David Beckham which bought Ted Baker for £211m just 18 months ago.

Department Stores 105

Department Stores Fashion Returns Accounting 105

Retail Times

MAY 1, 2023

The change comes as part of innocent drinks’ continued product development focus to ensure it’s responding to consumer needs and feedback. Charlotte Wright, kids’ ranges brand manager at innocent drinks, […] If you want more information Retail Times get in touch!

Brand Management 59

Brand Management Management Consumer ATS 59

Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Consumer Marketing Brand Management 147

Inside Retail

JUNE 1, 2022

Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. Multi-brand retailers like Adore Beauty should aim to have 30 per cent of revenue come from private-label products, she said.

Consumer 182

Consumer Marketing Brand Management Returns 182

Mass Relators

AUGUST 22, 2023

With more than 30 years of experience in performance marketing and brand management, Groves will drive business growth and customer satisfaction, delivering on the organization’s digital media and marketing strategy with a primary focus on accelerating digital capabilities and activation.

Brand Management 40

Brand Management Advertising Management Marketing 40

Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in direct-to-consumer sales. billion globally, which reflects an increase of $1.1

ATS 246

ATS Apparel Wholesale Fashion 246

Retail Focus

AUGUST 10, 2023

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

Kiosk 130

Kiosk Boutique Clienteling Fashion 130