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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. What truly drew us together was the mutual commitment to excellence in our respective fields.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

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Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs

Retail TouchPoints

Oh great, another screen I need to market on, said no brand manager ever. Shoppers expect a frictionless experience that they can navigate on their own with no contact. What we’re seeing now is the ease of online shopping, including no in-person engagement, seeping into physical stores.

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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . An array of forms and formats.

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Why Window Displays are Vital to Retail Stores

Retail Focus

As such, the window displays became even more important since it’s a potential customer’s contact with the store. Through the window display, a store can communicate a wide range of messages, like the type of products available, discounts, the general atmosphere, or present the brand. So, how do the big brands manage to do this?

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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. On the new business side, [anyone] who’s wanting to come into the market is generally contacting us about a new brand or licence.

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