Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’
Retail TouchPoints
APRIL 2, 2021
In 2020 alone, driven largely by COVID-19, digital sales doubled , as did the number of households using Kroger’s network of digital offerings. The company reported on the success of its “Restock Kroger” transformation strategy over the last three years and outlined a new strategy called “Leading with Fresh and Accelerating with Digital.”
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