How beauty brands are powering growth on Tiktok
Inside Retail
AUGUST 30, 2021
In the past year, retailers have sold out of offerings ranging from sculpting leggings to feta cheese after these items went viral on the platform. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., In August 2020, e.l.f. Famous , the first TikTok reality show.
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