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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

MAY 10, 2023

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox Starbucks’ mobile app is also tied to its loyalty program. Johnson, the former CEO of Juniper Networks and a former executive of Microsoft, replaced Howard Schultz as CEO in 2017.

Payment Services 52
Payment Services Customer Retention Location Retail Trends 52
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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

MAY 10, 2023

Kevin Johnson, the former CEO of Juniper Networks and a former Microsoft executive, replaced Howard Schultz as Starbucks’ CEO in 2017. Johnson has said that: "digital relationships drive significant long-term value to Starbucks through more frequent occasions, increased spend, improved customer retention, and marketing efficiency."

Location 52
Location Customer Retention Consumer Customer Experience 52
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