Starbucks’ Digital Strategy, Why it Outperforms
Indigo 9 Digital
MAY 10, 2023
Kevin Johnson, the former CEO of Juniper Networks and a former Microsoft executive, replaced Howard Schultz as Starbucks’ CEO in 2017. Johnson has said that: "digital relationships drive significant long-term value to Starbucks through more frequent occasions, increased spend, improved customer retention, and marketing efficiency."
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