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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

We continue to leverage the advantages of our mobile app to elevate the personalization of the customer experience and deepen customer engagement….Our Johnson, the former CEO of Juniper Networks and a former executive of Microsoft, replaced Howard Schultz as CEO in 2017. Do you like this content?

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Kevin Johnson, the former CEO of Juniper Networks and a former Microsoft executive, replaced Howard Schultz as Starbucks’ CEO in 2017. Johnson has said that: "digital relationships drive significant long-term value to Starbucks through more frequent occasions, increased spend, improved customer retention, and marketing efficiency."