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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. In 2019 Starbucks opened up its first pickup only location in the United States. Do you like this content?

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Kevin Johnson, the former CEO of Juniper Networks and a former Microsoft executive, replaced Howard Schultz as Starbucks’ CEO in 2017.