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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%. in 2014 to 40% in 2019. Even though discount products still make up the bulk of the category, the share of premium private label goods climbed from 15.7% over the past three years. ”

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On Fire: Where Consumers are Buying Today’s Most Popular Smoking Products

Rangeme

and is often a driver for consumers to visit a store —especially in the convenience channel. in the four weeks ending May 15, 2022, in all multi-unit retailers. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day.

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How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. Glossier received over 1,000 messages which informed the development of this heavy duty moisturizer. Glossier was valued at $1.8 billion in 2021 and now can also be found at Sephora.

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The Top 40 Jack Ma Quotes on Business, Leadership & More

Indigo 9 Digital

Alibaba also created Alipay a digital payments platform used by millions of Chinese consumers. These lines of business are so successful that Alibaba’s IPO in 2014 remains the largest IPO in history raising $25 billion. Ma is now one of the richest men in the world, a truly rags to riches story. Jack Ma on leadership: 1. "A

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Dollar Tree’s Strategy, 3 Actions its Taking to Stay on Top

Indigo 9 Digital

Dollar stores continue to be one of the fastest growing segments in retail. With low prices dollar stores are even bringing in higher income consumers. "[W]e Dollar Tree bought Family Dollar in 2014 for close to $9 billion but it has struggled to turn the chain around. If you are you are not alone. Do you like this content?

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.