Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

JANUARY 11, 2023

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

SEPTEMBER 26, 2023

Even Warren Buffett would be impressed with those returns. In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. Those food courts also generate large amounts of foot traffic for the retailer. Do you like this content?

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly. Just ask mattress retailer Casper.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.

Advertising 98

Advertising Returns Consumer Promotions 98

Rangeme

APRIL 28, 2022

consumers to buy free-range eggs —eggs that come from birds allowed unlimited access to the outdoors during the daytime. All of these problems come at the worst possible time for suppliers, retailers, and others in the consumer sector as the world continues to recover from the pandemic. Meanwhile, in the U.K., Source: Bloomberg.

Supermarket 52

Supermarket Outdoor Consumer Accounting 52

Rangeme

MAY 11, 2021

The photo below is of me back in 2014. So it will come as no surprise that I had a personal interest in speaking with more than a dozen buyers during ECRM’s Healthy Living, Vitamin & Nutrition Program to see what’s trending among consumers in these categories. Immunity year-round. Less on-the-go means larger pack sizes.

Consumer 52

Consumer Shopping Management Returns 52