Puma’s Strategy: 4 Keys to its Success
Indigo 9 Digital
FEBRUARY 23, 2023
One its key partnerships was with Rihanna who was Puma’s creative director from 2014 to 2017. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Analysts estimate wholesale channels can be more profitable than direct to consumer channels.
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