Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

Consumer 98

Consumer Returns Advertising Marketing 98

Rangeme

AUGUST 16, 2022

and is often a driver for consumers to visit a store —especially in the convenience channel. in the four weeks ending May 15, 2022, in all multi-unit retailers. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day.

Consumer 52

Consumer Advertising Location Shopping 52

Indigo 9 Digital

JANUARY 11, 2023

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

FEBRUARY 13, 2023

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MARCH 17, 2022

Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. Adidas has also directly sold its merchandise on Amazon since 2014. We have a direct-to-consumer business that's growing and we have a wholesale business that is growing.” That’s a memorable story consumers can relate to.

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

JUNE 28, 2022

During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” Competition from fast fashion retailers and the rise of athleisure lured customers away.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98