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Semafor Report: TikTok Quietly Launches In-Platform Shopping in the U.S.

Retail TouchPoints

Social media sites are the new ecommerce battleground, with everyone from Pinterest to Instagram to YouTube working feverishly to be the first to crack the social commerce nut. Editor’s Note: This story was updated to include a direct comment from TikTok.

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Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

Retail TouchPoints

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Prediction #1: Content will Become Central to Commerce. Other social platforms have successfully been running similar programs for a while, but they took things more slowly. Verdict: Spot on.

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Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Retail TouchPoints

Meredith’s natural language processing and machine learning technology will then give a personalized suggestion for a complete meal solution available at Walmart for pickup and delivery; and A social commerce promotion , in which popular Allrecipes videos become shoppable via Walmart with ads on TikTok.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Nicole Silberstein, Ecommerce Editor. Bryan Wassel, News Editor. Social commerce in general is taking off in the West, and the metamorphosis of a worldwide spectacle like the Olympics into an online-only event could raise the profile of these new digital commerce channels — even among tech-averse consumers.

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Walmart Releases Software Development Kit to Simplify In-Game Commerce Integrations

Retail TouchPoints

million developers use the Unity editor monthly, and the platform powers an average of 3.6 More than 1.1 billion downloads each month.

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‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

Retail TouchPoints

Alongside him are Chief Fashion Officer Brandon Holley, who had a long career in publishing that included stints as the Editor-in-Chief of titles including Lucky and Jane , as well as VP of Data Science John Lashlee, who hails from some of the top names in tech, including Netflix and LinkedIn.

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5 Tips for Singles’ Day Success

Retail TouchPoints

Editor’s Note: For a deeper look at the 11.11 of all social commerce sales this year. There’s still time (although not much) for U.S. brands to be part of the 11.11 livestreaming is critical to success during 11.11; U.S. opportunity for U.S. While still relatively nascent in the U.S., billion in 2021, making up 37.4%