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Adapting to the Social Commerce Era

Chute Gerdeman

Social media and e-commerce allow users to browse, share, and buy directly within their social networks. See what's shaping the evolution of social commerce and how to adapt.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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5 Top Customer Service Articles of the Week 5-31-2021

Hyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This week he posted a great article about what never to say to customers. This article looks at the ways that the CES can be improved.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Read the article. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users. Read the article. Click here to read the article. They’re for people who see the world the way they do.”

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Walmart Plans Acquisition of Virtual Fitting Platform to Boost Customer Experience

Retail TouchPoints

They can then see each article of clothing to get a better idea of how it would look, and share these virtual outfits with their friends to get a second opinion. The retailer’s goal is to enhance the social aspect of the digital experience by encouraging shoppers to showcase their personalities and preferences.

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Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Retail TouchPoints

Research from Meredith indicates that consumers are craving cooking inspiration, with the publisher predicting that views of “Meal Plans”-related articles and plans will be up 30% across its sites in 2021 versus last year.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. IndyBest’s centralized shopping section.