Store Growers

AUGUST 5, 2022

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit. What Is a Google Ads Audit?

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Store Growers

OCTOBER 30, 2020

Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. As with other teardowns , we’ll look at how much Judy spends on Google Ads, how they spend it and what kind of returns they are hitting! Judy Google Ads Campaigns. This is what Judy has spent in October 2020: Ad Spend.

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Store Growers

MARCH 9, 2021

Today we’re taking a closer look at the Google Ads of Ritual Vitamins. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Ritual Google Ads Campaigns. I’ve worked with a few clients in this space and the supplement industry is hyper competitive when it comes to Google Ads.

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Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. Before we dive into the specifics of FIGS’ Google Ads campaigns , let’s take a moment to understand what FIGS is all about. Ad Spend Clicks CPC Search Ads $97,000 103,000 $0.94

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Store Growers

JUNE 9, 2023

Use Relevant Keywords in Your Product Titles Don’t be shy to use keywords. By adding the right keywords, it’ll be easier for your customers to find exactly what they’re looking for. In every niche market, you have so many keywords that you can target. And I promise, we’ll have some fun along the way!

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Store Growers

DECEMBER 11, 2019

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. So, by the end, you’ll have all the practical information about quality scores that you need to improve the performance of your Google Ads campaigns. What Is the Google Ads Quality Score? So who is right? Low quality score warning.

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Store Growers

JANUARY 12, 2018

There are tons of great articles on how to do keyword research. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer. Bonus: follow along this post with your own keyword research worksheet.

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Store Growers

JULY 16, 2019

Many advertisers waste money on inefficient Google Ads campaigns. The good news is that you can easily fix this issue by using negative keywords in Google Ads. What are negative keywords? Negative keywords prevent your ads from showing up for specific search queries. The benefits of using negative keywords.

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Store Growers

MARCH 9, 2020

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Google Ads isn’t a good fit for any business.

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Store Growers

APRIL 10, 2019

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. Having the right keywords is the foundation of a successful paid search campaign. The way to fix this is to make smarter use of keywords match types in Google Ads. The Four Keyword Match Types.

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Store Growers

MARCH 17, 2022

Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using negative keywords. But in order for them to be effective, you need to get the negative keyword match types right. What are Negative Keywords? What Are Negative Keyword Match Types?

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Store Growers

AUGUST 4, 2023

But, like with all things Google Ads, it’s just not like what Google promised. Word of warning Every single tip or strategy listed here is just a single tool in your toolbox. Word of warning Every single tip or strategy listed here is just a single tool in your toolbox. This is the asset group structure.

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Small Biz Trends

SEPTEMBER 7, 2022

Best Halloween Costumes Ads. The brand focused on this phenomenon in one of its creative ads for the Halloween holiday season. What would be a Halloween season without engaging Target weekly ads for colorful costumes? Goodwill Graphic Halloween Ad. Ads for Halloween candy are nothing new to the Halloween retail industry.

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Store Growers

JUNE 29, 2023

Last Updated on July 3, 2023 Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. In essence, product feed optimization is the process of making changes to the data in your product feed, to get better results from your Google Ads campaigns. What is product feed optimization?

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DMS Retail

FEBRUARY 3, 2024

Sarah knew that in order to succeed in her business, she needed to target specific groups of customers who were most likely to buy her products. She understood that different customers had different needs and preferences, and she wanted to create personalized and relevant marketing messages for each group.

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Store Growers

APRIL 22, 2020

Modified broad match is one of the 4 keyword match types in Google Ads. You can easily recognize a modified broad match keyword by the plus sign that’s added in front of the keyword: While that plus symbol might seem like a small tweak, it gives you a lot more control over which search terms your ads appear to.

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Store Growers

APRIL 7, 2022

With Google Ads, you’re able to show ads in all of the different locations that Google has to offer. The goal of this article is to discover the unique challenges that jewelry brands face when they’re running Google Ads, and how to be successful despite them! How Does Google Ads Work For Jewelry Brands?

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Store Growers

MAY 26, 2019

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors. What keywords are they advertising on?

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Store Growers

JULY 8, 2021

In this installment of our Google Ads breakdowns , we’re talking about Caraway! In this article, we’re going to dive into how they use Google Ads, how much they spend on it and how much profit all of that work generates for them. Before starting with ads, they were reliant on influencers and affiliate marketing to drive sales.

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Store Growers

MAY 6, 2020

For years, I’ve been talking s**t about broad match keywords. My advice has been simple: stay away from this keyword match type , especially if you are new to Google Ads. That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI. Let’s dig in! What is Broad Match?

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Store Growers

MAY 14, 2020

Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only show your ads for keywords that are almost identical to the one you provide. What Are Exact Match Keywords? It wouldn’t show if someone was searching for best espresso grinder under $200.

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Store Growers

JANUARY 29, 2019

And how they leveraged Google Ads to accomplish this. Not only do they have these great videos, but they also push them really hard via YouTube ads. He is the former VP of ads of Purple. Here is what I’ll cover: Google Ads Overview. YouTube Video Ads. Google Search Ads. Google Shopping Ads.

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Store Growers

AUGUST 7, 2022

Discovering who you should target with your ad campaigns is a really big challenge for advertisers. But if you choose wrong, you’re just wasting ad budget without seeing any return. Affinity audiences are one of the targeting options inside Google Ads that aims to counter this issue. What Are Affinity Audiences in Google Ads?

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Retail Focus

NOVEMBER 29, 2021

Even if you have a brick-and-mortar location, adding an online version helps you reach more customers and offer better convenience. . So, be sure to use high-ranking keywords in both the product listing and the description. That said, if you can group different pieces based on their characteristics (e.g., that can help.

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Store Growers

JUNE 21, 2018

Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable? Their system automatically create ads with your products and match them with relevant search queries. Adding negative keywords. Grab it here! Smarter bidding.

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Store Growers

JULY 15, 2022

You heard Google Ads audiences work great, but don’t know where to start? We will check different audience segments and ways to use them in your ad campaigns. What Are Audiences in Google Ads? Salespeople have always put potential customers into different groups, but Google Ads audiences take this concept to another level.

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Store Growers

OCTOBER 26, 2017

Every time you Google something for your store, it is right there, your competitors ad, right in your face. You’re not sure what they are doing, but it sure would be great to have an ad right at the top any time someone searches for a relevant keyword. What keywords are they advertising on? How much are they spending?

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Store Growers

MAY 28, 2019

If you are using Google Ads to make money, you can’t blindly accept one of the most essential pieces of your campaigns, the price you’ll pay per click. A bid strategy in Google Ads is how you decide how much you’re willing to pay for a click. Manual CPC is probably the most widely known bidding strategy in Google Ads.

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Store Growers

APRIL 21, 2022

To get better results from Google Ads, you need to make changes to your campaigns. Google Ads has a special feature called Google Ads Experiments, which allows you to properly A/B test changes to a campaign. In this article, we’ll explore what exactly Google Ads Experiments are, and how you can use it as part of your workflow.

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Store Growers

AUGUST 7, 2020

Price extensions are the closest Search Ads will get to Shopping Ads. These details make it a very effective thing to add to your ads, but they aren’t used that much compared to other ad extensions. Price extensions are a type of ad extension that let you display product details as part of your Search Ads.

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Store Growers

DECEMBER 17, 2020

Enhanced CPC is one of the most popular bidding strategies in Google Ads. Bonus: Want to get better results from Google Ads? Download our free 59-page Google Ads For Ecommerce guide. The main difference between the two bid strategies is that your ad group or keyword bid can increase if Google thinks it will lead to a conversion.

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Store Growers

JANUARY 14, 2021

Target ROAS is a Google Ads bid strategy that aims to hit the target return on ad spend that an advertiser specifies. Return On Ad spend (in the rest of the article ROAS) is the conversion value you receive in return for every dollar you spend on your ads. ROAS is calculated as follows: ROAS = (Revenue / Ad Spend) x 100.

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Cisco Retail

OCTOBER 19, 2021

These rules can be added to custom policies, being tailored for specific situations, and can be located by searching for product names, CVEs, or other keywords. For example, alerts produced by one firewall under a DDoS attack can easily dwarf the number of alerts generated from a single exploit that hits hundreds of organizations.

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Store Growers

JUNE 8, 2020

Sitelink extensions are the best known ad extensions in Google Ads. So in this article, I’ll show how to make your Google Ads sitelink extensions super effective! Sitelink extensions allow you to add extra links below your ads that direct searchers to specific pages of your website. What Is a Sitelink Extension?

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Store Growers

JULY 13, 2020

Bonus : Discover every single tactic that I use to optimize Google Shopping campaigns. Google Smart Shopping is a campaign subtype in Google Ads that is a mix of a normal Shopping campaign and a Dynamic Remarketing campaign. Because Google doesn’t tell you which search queries your ads appeared for, or which sites your ads appeared on.

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Store Growers

JULY 22, 2020

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce world, and Facebook Ads, Snap Ads and even TikTok Ads, take up most of the coverage. So behind the scenes, most of these brands are quietly cranking away on Google Ads. The Uniting Factor.

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Store Growers

JUNE 1, 2022

After the sunset of Expanded Text Ads on 30 June 2022, Responsive Search Ads will become the only text ads ad format available inside of Google Ads. Improving your ads isn’t completely different compared to what came before, but RSAs do require a new approach. How Do Responsive Search Ads Work?

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