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Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

Through shoppable and personalized inspiration, retailers have an opportunity to build a relationship with their shoppers in the same way a sales associate would in-store. The customer has evolved in these two decades and expects a unified shopping experience in which their favorite brands behave the same way online as they do in-store.

Marketing 261
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PLMA taps Albertsons’ Brandon Brown as keynote speaker

Mass Relators

NEW YORK — Brandon Brown, senior vice president of Own Brands at Albertsons Companies, has been announced as the keynote speaker at the PLMA 2024 Annual Meeting & Leadership Conference, which is being held March 20-22 in San Antonio. billion, a 34% gain. Store brand dollar share rose 1.2 points to a record 18.9%.

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The Link Between Sales and Customer Experience

Hyken

Customer service and customer experience (CX) are more than what happens after the sale. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more. I’m often asked to be the keynote speaker at sales meetings.

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DSS Europe 2024: The Digital Signage Revolution

365 Retail

Among the speakers are industry giants such as Joan Aixa of TD Synnex, Bastiaan Amsing of Global Signage Alliance/ScreenCom, and many others, ensuring a rich tapestry of perspectives and expertise. The summit will also showcase best practices across various sectors, offering insights into effective digital signage strategies.

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Three Customer Service and CX Metrics Every Employee Needs to Understand

Hyken

I recently wrote an article that included 14 customer service and CX metrics that CX leaders should consider, and today, I’m going to cover three of them that anyone who has any interaction with a customer, whether in sales, support or just might happen to answer a customer’s call, should pay attention to. Connect with Shep on LinkedIn.

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The Difference Between What Customers Want and What They Need

Hyken

And guess what happens when they practice helpful behavior versus typical sales behavior? They make the sale. I had made a list of equipment I would buy to upgrade my studio so I could create better virtual keynote speeches for my clients. In these examples, the salespeople cared as much – maybe more – about me than the sale.

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Win the Customer, Not the Argument

Hyken

The best people in customer service, sales, or any frontline customer-facing job avoid escalating a confrontation to the level of a dispute. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.