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Why Pricing Optimization Is Required in Online Retail

Wiser

No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be stagnant. That may mean lowering prices to beat a competitor temporarily, or maybe matching their prices, or even boosting prices higher to avoid an out of stock situation. .

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Constant competition with other shelves for visibility drives the need for digital shelf optimization. What is Digital Shelf Optimization? Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible.

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Digital Perfect Store

Wiser

Creating the Perfect Store online merges the essence of physical retail success with digital sophistication to harness the burgeoning eCommerce wave. As traditional brick-and-mortar tactics evolve into eCommerce strategies, brands face the challenge of adapting to a retail landscape where the physical and digital merge seamlessly.

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You Can’t Spell Retail Without AI

Retail TouchPoints

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

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Adapting to Change: How Technology Is Changing Retail Pricing Strategies

Wiser

Retailers employ a variety of pricing strategies to stay competitive, optimize profits, and meet customer expectations. This discussion delves into different pricing strategies, their frequency of use, implementation challenges, and the role of technology in enhancing pricing optimization.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). However, analyzing this data can be time-consuming and expensive, often requiring hours of post-processing by analysts.

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4 Back-of-the-Office Opportunities to Lift Recommerce’s Profitability

Retail TouchPoints

Recommerce, the online selling of previously owned items to buyers who reuse, recycle or resell them, is growing 11 times faster than traditional retail and is expected to reach $84 billion by 2030. The reason is that it requires an effective system to distinguish between sellable used clothing and unsellable items.