CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success
Retail TouchPoints
SEPTEMBER 25, 2020
The reason is simple: marketing serves as sales and lead gen, and so it has a direct line to revenue and gets the bigger bullhorn.”. Additionally, these announcements are no longer under the sole purview of communications and their press releases — they should be present in some form at every touch point.
Let's personalize your content