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CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success

Retail TouchPoints

The reason is simple: marketing serves as sales and lead gen, and so it has a direct line to revenue and gets the bigger bullhorn.”. Additionally, these announcements are no longer under the sole purview of communications and their press releases — they should be present in some form at every touch point.

Marketing 187
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Big Bets and Bold Leadership

Hyken

How does the future press release technique communicate the vision of a transformation to employees and stakeholders? They use techniques including writing memos, defining the desired outcome, and creating future press releases to make the vision concrete and understandable.

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April Fools’ Day: worth the effort, or a waste of time?

Inside Retail

Given all the downfalls of getting it wrong, we asked Louise Grimmer, a senior lecturer in marketing at University of Tasmania, and Phoebe Netto, managing director of Pure Public Relations, to weigh in on what makes for a great April Fools’ Day campaign, and whether it’s worth the effort. The idea is to get a laugh!

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“I love the people”: Kathmandu’s Gabrielle Godfrey talks influencers, PR

Inside Retail

How did you get into the retail industry, and what are some of the different roles you’ve held along the way? My journey started straight out of high school: I studied a Diploma of Event Management at William Angliss Institute in Melbourne, followed by a Bachelor of Communication, majoring in PR, at Swinburne University.

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How one of the world’s fastest female sprinters built a career in retail PR

Inside Retail

How did you get into the retail industry, and what are some of the different roles you’ve held along the way? Finishing my Bachelor of Communications (majoring in business) degree at the end of 2021, I feel that my career journey is only just getting started, and I am looking forward to what’s to come.

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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

And with the app still being so new, they have a unique opportunity to not just test these theories but get more creative in how they connect with consumers. The nature of the platform isn’t about consuming; the algorithm is not advanced enough where it’s meant to get you addicted.

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What Goes into Launching a New Product in Retail

Retail Bound

But wait, there’s one more important step before you can start selling – getting your new product into retail stores. Getting a new product into retail can be a challenge, but with the right preparation and strategy, it can be done. Press releases: Send press releases about your new product to relevant media outlets.