Retail TouchPoints

JULY 29, 2021

Qubit has launched Qubit CommerceAI , a tool that leverages AI, deep learning and machine learning to deliver advanced 1:1 personalization techniques. The Qubit CommerceAI models are designed to understand and react instantly to customer context in order to unlock more value from retailers’ entire product catalog. .

Promotions 306

Promotions Management Shopping ATS 306

Retail TouchPoints

MARCH 7, 2024

More than half of consumers say they’ll become repeat shoppers after a personalized shopping experience. Personalization sits at the center of these dimensions and can unlock better experiences at scale when combined with automation and human input.

Consumer 289

Consumer Fashion Accessories Shopping 289

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Customer Experience 311

Customer Experience Accessories Planning Marketing 311

Retail TouchPoints

DECEMBER 14, 2023

Yet what most retailers don’t realize is how significant the opportunity is in the post-purchase experience, and consumers and retail leaders have quite a different view of this part of the shopping journey. Personalize communications with relevant messages. In the U.S., Use real-time prioritization.

Checkout 274

Checkout Customer Experience Consumer Shopping 274

Retail TouchPoints

NOVEMBER 29, 2023

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. Visual content, in its myriad forms, has emerged as the linchpin of successful marketing, playing a pivotal role in building brand identity, driving consumer engagement, and ultimately revving up sales.

Consumer 264

Consumer Marketing Management Customer Experience 264

Retail TouchPoints

JANUARY 6, 2022

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. In fact, most brands aren’t able to produce highly personalized consumer experiences at scale. The Journey to Real-Time Personalization.

Consumer 312

Consumer Marketing Spend Marketing Returns 312

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

Customer Experience 246

Customer Experience Returns Planning Management 246

Retail TouchPoints

FEBRUARY 15, 2023

This has resulted in a customer base with incredibly varied experience and expectations for the brand’s instruments, requiring a smart approach that can meet each customer at their own stage of their personal musical journey. I really like to call it storytelling over content ,” said Ehren. Content makes it sound really dry.

Customer Experience 290

Customer Experience Wholesale Accessories Shopping 290

Retail TouchPoints

JULY 13, 2023

Persado Dynamic Motivation aims to reduce cart abandonment by using specialized generative AI to create words and phrases that are personalized in real time for online shoppers. The solution is the next generation of Persado Motivation AI, a specialized class of enterprise generative AI technology designed to drive business outcomes.

Consumer 246

Consumer ATS 246

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

Advertising 263

Advertising Marketing Customer Experience Management 263

Retail TouchPoints

AUGUST 24, 2023

This influence is already being felt across the buyer journey. It’s being used to generate marketing content including social media posts, videos and images. Content creation : Consumers make a personal choice to shop with a retailer and expect a tailored experience reflecting that decision. to demystify generative AI.

Shopping 246

Shopping Advertising Consumer Marketing 246

Retail TouchPoints

JUNE 30, 2023

Rather, we join our customers through their relationship journeys, because that’s where our products eventually end up — with the special people in their lives who are ultimately the end users. We have become the ecommerce market leader in gourmet food, floral and personalized gifts.

Marketing 274

Marketing Consumer Shipping Shopping 274

Retail TouchPoints

DECEMBER 18, 2023

From its first rudimentary keyword-based tools to today’s ability to decipher intent and deliver personalized results, the evolution of AI in ecommerce has been nothing short of revolutionary. AI-powered search functions play a crucial role in personalizing ecommerce experiences.

Jewelry 264

Jewelry Accounting Customer Experience Consumer 264

Retail TouchPoints

JANUARY 13, 2023

When it comes to augmenting the top line, brands should prioritize optimized product discovery and aim to hyperpersonalize the customer journey and transform pre-loved pieces. A better bottom line can be achieved by minimizing returns, leveraging user-generated content (UGC) and implementing smart forecasting solutions.

Returns 289

Returns Consumer Inventory Management Customer Experience 289

Retail TouchPoints

NOVEMBER 9, 2023

As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. It’s part of our journey to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. Cosmetics has launched e.l.f. Beauty in a statement.

Jewelry 263

Jewelry Accessories Promotions Consumer 263

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways.

Shopping 290

Shopping Payment Services Advertising Finance 290

Retail TouchPoints

JULY 24, 2023

These younger audiences embrace social commerce, and with this report we sought their input on how we can create a more meaningful and engaging social commerce journey.” However, the interface can feel cumbersome, making it difficult to sort through all the content and/or feel inspired. [In

Social Commerce 246

Social Commerce Payment Services Consumer Shopping 246

Retail TouchPoints

JULY 10, 2023

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Hyper-personalized shopping. Companies are racing to adopt it.

Merchant Services 279

Merchant Services Customer Retention Shipping Marketing 279

Retail Focus

FEBRUARY 7, 2024

Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content. Pushwoosh provides Customer Journey Builder , an advanced visual tool empowering you to design and optimize engagement campaigns effectively.

Marketing 130

Marketing Promotions Management Returns 130

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Accessories 246

Accessories Apparel Customer Experience Fashion 246

Retail TouchPoints

JUNE 30, 2020

The two companies will empower brands to create headless e-Commerce experiences through a unified customer view, and optimize engagement across the customer journey with shoppable content.

Fulfillment 289

Fulfillment Management Marketing ATS 289

Retail TouchPoints

JANUARY 16, 2024

To take just one pair of juxtaposing facts, Gen Z is indeed digital-first — but they do value the in-store experience, especially if the retailer can deliver “in-person experiences that can be differentiated by allowing for personalization and self-expression,” according to Lindy Li, Head of Customer Activation and Marketing at H&M.

Customer Experience 288

Customer Experience Promotions Fashion Consumer 288

Retail TouchPoints

APRIL 1, 2022

A recent focus on digital strategy in ecommerce has changed what the customer journey looks like, from how brands attract customers to how they continue to reach them after a purchase. The pandemic has shifted post-purchase expectations — consumers expect a more personalized, relevant-to-them experience that goes beyond checkout.

Fulfillment 263

Fulfillment Shipping Returns Promotions 263

Retail TouchPoints

JULY 1, 2022

Digital marketers today love to talk about the customer journey. While badly overused, this term conceals a hidden truth: journeys take a long time. A trip to the grocery store is not a journey. A walk to the corner shop to pick up a coffee is not a journey. Journeys take planning and effort.

Advertising 278

Advertising Consumer Shipping Marketing 278

Retail TouchPoints

SEPTEMBER 21, 2021

With the increasing importance of visual content online, retailers must keep their finger on the pulse of trends in order to use content most effectively. From my perspective, personalization and user-generated content (UGC) are two major items of priority.

Consumer 261

Consumer Management Accounting Shopping 261

365 Retail

APRIL 19, 2024

Salesforce Einstein provides a set of AI tools that enable marketers to generate actionable insights into customers’ behavior and preferences, which helps personalize customer journeys and optimize campaign performance. Tailored product suggestions and special offers can also be sent via emails to increase open and click-through rates.

Marketing 52

Marketing Marketing Spend Management Planning 52

Retail TouchPoints

AUGUST 30, 2022

As the name suggests, the overchoice effect occurs when a buyer is overwhelmed by a large number of options available, often resulting in the person abandoning the decision-making altogether, or worse, taking their business elsewhere. According to a Forrester study, personalization ranked the highest among tech investments in 2021.

Consumer 298

Consumer Accessories ATS Shopping 298

Retail TouchPoints

OCTOBER 4, 2023

By personalizing the customer journey using composable commerce, they can now deliver a first-class digital purchasing experience. In fact, Meta found that 41% of Gen Z users felt “more personally connected” to a brand when the brand posted content that made them feel like part of a community.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

OCTOBER 9, 2020

The home furnishing and accent retailer, which operates 20 showrooms and 13 Ashley Home Store showroom licenses in Florida, partnered with cloud commerce provider Kibo , which offered a flexible ecommerce technology that would allow CITY Furniture to develop and support highly customized customer journeys and a fluid shopping-cart experience.

Home Furnishings 263

Home Furnishings Payment Services Promotions Accounting 263

Retail TouchPoints

JANUARY 18, 2024

AI can be a powerful customer engagement and personalization tool. And [we’re also exploring use cases] in content creation to allow us to develop content that’s more personalized. It is an enabler of the personalized experience that we want to create and it’s allowing us to scale that.

Merchant Services 298

Merchant Services ATS Customer Experience Marketing 298

Retail TouchPoints

MARCH 26, 2024

This privacy-friendly approach empowers retail brands to create hyper-personalized targeting tactics, fostering genuine connections while respecting user privacy. The personalized nature of the ad, aligned with individual preferences, creates a willingness among shoppers to share the required personal interests.

Advertising 263

Advertising Apparel Consumer Marketing 263

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK.

Shopping 288

Shopping Accessories Social Commerce Consumer 288

Retail TouchPoints

MARCH 27, 2023

This AI technology can potentially assist us by supplementing models and unlocking a future where we can enable customers to see our products on more models that look like themselves, creating a more personal and inclusive shopping experience.” in a statement. “We In its blog post, LS&Co.

Fashion 279

Fashion Customer Experience Consumer Shopping 279

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels. Blueshift’s SmartHub CDP aims to merge the benefits of both CDPs and campaign management platforms.

Customer Experience 147

Customer Experience Management Marketing ATS 147

Retail TouchPoints

MAY 22, 2023

Ecommerce businesses are already using personalized ad strategies to move away from the one-size-fits-all approach, leveraging dynamic creatives based on consumer clicks, searches and browser history. Consumers are willing to share their personal information in exchange for individualized treatment.

Advertising 290

Advertising Marketing Consumer Payment Services 290

Retail TouchPoints

NOVEMBER 28, 2022

Enhancing these ideas through different emotional lenses — for example, “You’ve earned these picnic essentials” (achievement lens) or “We can’t wait to see you wear this out to dinner” (excitement lens) — will engage customers with a personalization they weren’t expecting and likely won’t even recognize. Meeting Unpredictability with Empathy.

Shipping 314

Shipping Consumer Marketing Returns 314

Inside Retail

FEBRUARY 19, 2024

Here, are four major lessons the business world can learn from Swift’s story and journey. Self-discovery, personal vulnerability, creative self-expression, and advocacy for rights and equality are among the topics Taylor touches to empower her fans.

Marketing 290

Marketing Brand Management Management Customer Experience 290