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22RE invokes "stillness" inside green Miami golfing boutique

Dezeen

Los Angeles studio 22RE has used pale-green stucco informed by Miami 's colours and golf courses for the interiors of a golf clothing boutique in the city. We wanted to consider and account for the things we could – foot traffic, merchandising and general flow." The photography is by Erik Stackpole.

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Post Covid, department stores are refocusing their menswear offer

Inside Retail

Online sales, favoured during lockdowns, might have been expected to decrease as life returned to normal, however, the research showed the trend endured, accounting for 3 per cent of total sales in 2019 to 6 per cent in 2021. Sportswear is proving a strong and “safe bet” in menswear, the research concluded.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

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Roundtable: The search for better search

Retail Gazette

Shoppers can shop from anywhere and organic search is still a massive driver of traffic – accounting for 76% – but things are changing. Try searching for ‘lightweight sunglasses for golf’, he asked the assembled retailers. The result is a mixture of sponsored golf sunglasses sites, some key retailers and brands.

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Shadow Siblings: A Retail Opportunity

Retail Adventures

Jackson is 11 and enjoys playing golf, video games and traveling as often as he can with his family. Claire and Jackson help to manage the Shadow Siblings social media accounts. Claire is 12 going on 20-something with a passion for sports, makeup, dancing, baking and being with friends.

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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

The messaging and accompanying visuals are aesthetically pleasing and can account for their fair share of conversions, but the high volume of cart abandonments is ever-present. Despite their work with creators across varying platforms, we’re still seeing an $18 billion chasm between retailers and consumers.

Marketing 263
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Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston

Retail TouchPoints

As of July 2023, store sales were up 50% from the opening and now account for 8% of the business, an impressive number for a brand that up until May was almost 100% online. The brand is turning that traffic boom into bottom-line business by creating a store experience that includes a tropical-themed event space and eventually a bar.