Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

Advertising 264

Advertising Consumer Marketing Accounting 264

Retail TouchPoints

NOVEMBER 22, 2021

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. By including it after the first loop, users are more comfortable with the ad placement and it gives advertisers a very clear picture of who their top customer cohorts might be.

Advertising 250

Advertising Payment Services Fashion Marketing 250

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Advertising 245

Advertising Accounting Marketing Shopping 245

Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. This shift in ad dollars is poised to play an important role in holiday advertising plans this year. The Rise of Streaming.

Advertising 147

Advertising Sporting Goods Promotions Consumer 147

Inside Retail

APRIL 23, 2024

Platform-based sales accounted for 61.6 per cent of gross sales, with the new advertising platform generating $800,000 revenue during the period. However, Kogan’s gross profit rose 13.8 per cent to $39 million and gross margin inched higher to 36.8

Advertising 260

Advertising Accounting 260

Inside Retail

NOVEMBER 25, 2021

Then in 2021 came the Facebook Files and numerous whistleblower accounts from ex-Facebook employees exposing internal research papers, proving Facebook knows the very real harms being caused on their platform, but are choosing not to act. IR: Do you plan to increase your paid advertising on other channels? per cent of total sales.

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 274

Advertising Merchant Services Outdoor Accounting 274

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

Advertising 52

Advertising Marketing Promotions Consumer 52

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. Once data is collected, it can then be combined with zero-party data from subscriptions, registered accounts and surveys.

Advertising 262

Advertising Marketing Accounting Planning 262

Small Biz Trends

NOVEMBER 26, 2022

Google’s search, analytics, and advertising platforms are among the most popular in this realm. If you’re going to invest in online advertising, you want a decent ROI. Whether you post videos to your website or social media accounts, this format can provide tons of value. Learn About the Google Search Landscape.

Advertising 105

Advertising Marketing Accounting Planning 105

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence.

Advertising 295

Advertising Planning ATS Marketing 295

Retail TouchPoints

JUNE 15, 2022

Google does have a direct-purchase feature, Buy on Google, which is similar to what Bing has rolled out, but it accounts for only a fraction of the more than 1 billion shopping sessions Google sees every day, according to Madrigal. Bing accounts for approximately 25% of total monthly search volume in the U.S.,

Merchant Services 304

Merchant Services Shopping Payment Services Advertising 304

Retail TouchPoints

FEBRUARY 13, 2024

Integrating data such as market share, sales, advertising performance, inventory availability and content quality creates a 360-degree view that makes it easier to make quick and educated decisions. The key to this metric is the estimation of sales a brand would not have gotten if it didn’t utilize advertising.

Consumer 286

Consumer Advertising Management Marketing 286

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 286

Advertising Marketing Social Commerce Consumer 286

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.

Social Commerce 273

Social Commerce Merchant Services Accounting Checkout 273

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

Advertising 280

Advertising Accounting Returns Management 280

Independent Retailer

MAY 26, 2022

It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. As consumers continue to live more of their lives in the digital space, it is not enough for advertisers to rely on traditional static banner ads.

Advertising 71

Advertising Location Consumer Accounting 71

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

Marketing 324

Marketing Advertising Target Market Consumer 324

A1 Retail

OCTOBER 12, 2023

Credits byAmazon Team: Helen Arpino, Head of Brand Laura Harris, Senior Brand Manager Red Brick Road Agency Team: David Miller, CEO Richard Megson, Executive Creative Director Matt Davis, Executive Creative Director Nathalie Thery, Senior Creative Max Ljungqvist, Designer Lisa Gulley, Head of Planning Nikita Sharma, Junior Planner Rowan Farraz, Producer (..)

Advertising 59

Advertising Promotions Outdoor Accounting 59

Inside Retail

NOVEMBER 3, 2021

A recent advertisement made by burger chain Grill’d has been slammed by the Ad Standards board for suggesting sexual violence to its audience, after it showcased a Ronald McDonald-like clown seemingly exposing himself to children in an alley. In both cases, the Standards Board were alerted to Grill’d advertising through customer complaints.

Marketing 331

Marketing Advertising Accounting ATS 331

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 228

Advertising Promotions Marketing Returns 228

Inside Retail

JANUARY 14, 2024

The Iconic is the latest victim of ‘credential stuffing,’ a scam that resulted in customer accounts being used to place fraudulent orders, some totaling thousands of dollars, dating back to November last year. Deep fakes were once a futuristic concept that was seen to be concerning, but more for entertainment purposes.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 249

Advertising Marketing Customer Experience Management 249

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Such parody accounts have been blanket banned, despite Musk’s insistence that Twitter will become a place of ‘free speech’ where ‘comedy is legal’. What’s lost? “It

Advertising 246

Advertising Accounting Promotions Returns 246

Inside Retail

DECEMBER 21, 2021

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. But it wasn’t Sophie’s campaign.

Accounting 246

Accounting Payment Services Advertising Management 246

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 248

Advertising Accounting Marketing Retail Marketing 248

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. McCormack said that, in many cases, products are being sold as one-size-fits-all, and don’t take into account the circumstances that make the product beneficial, or damaging to the user.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. In this role, she directly managed the brand’s marketing strategy as well as product marketing within its paid-search advertising program.

Advertising 286

Advertising Accounting Marketing Promotions 286

Retail TouchPoints

OCTOBER 21, 2022

After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy. Overall, there are very few ways to optimize your advertising campaigns through these kinds of providers.

Advertising 272

Advertising Marketing Accounting Promotions 272

Retail TouchPoints

DECEMBER 1, 2022

It is well documented that effective advertisers often invest through a recession in order to create excess share of voice at lower than normal costs. This is one of the most common pitfalls I see when businesses are trying to judge how well their advertising is working. Latest figures from the Office for National Statistics show a 0.5%

Advertising 293

Advertising Marketing Accounting Shopping 293

Retail TouchPoints

SEPTEMBER 5, 2022

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example.

Advertising 267

Advertising Kiosk Outdoor Accounting 267

Inside Retail

OCTOBER 5, 2023

per cent YoY driven by lower online advertising. ” Sek said that Australians now collectively have around $250-300 billion in their savings accounts, while savvy businesses are seeking ways to make consumers spend again in the upcoming sales season.

Advertising 264

Advertising Accounting Returns Management 264

365 Retail

NOVEMBER 25, 2021

It is not enough for companies to just stop placing paid advertising; people and their time are the currency of these channels and we do not want our content to be used by hidden algorithms designed to hold people captive on a channel.”. Now is the right time to find better ways to connect without putting our customers in harm’s way. “It

Accounting 62

Accounting Advertising Beauty and Health ATS 62

Retail TouchPoints

APRIL 4, 2024

“Retail media did in five years what took Google 14 years, but at 14 years in — when Google reached this level of investment — the Google platform was really good,” said Jeffrey Bustos, VP of Measurement Addressability Data at the Interactive Advertising Bureau (IAB) in an interview with Retail TouchPoints. That is incrementality.

Advertising 268

Advertising Consumer Marketing Accounting 268

Retail TouchPoints

FEBRUARY 5, 2024

Second, a larger increase in the need for personalized advertising. Albert Nance is Senior Account Director at Clinch , leading the West Coast account team with a focus on delivering performance-based retail media and grocery client experience initiatives for Fortune 500 brands.

Accounting 262

Accounting Finance Marketing Consumer 262

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 274

Advertising Sporting Goods Boutique Returns 274