Wiser

FEBRUARY 16, 2018

” Read the full article here. On the other end, brands like Patagonia and Stuart Weitzman, which offer highly differentiated, segment-specific, higher-end offerings, will also thrive.” — Need better data to inform your decisions? Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.?

Promotions 60

Promotions Shopping 60

Vend Hq

MARCH 8, 2018

Fantastic article – could be used in any area where customer contact is part of the job. Love the use of role play – was actually wondering as I read, “How would I get this across in a training course?” ” – and then the answer was given: role play.

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Wiser

JANUARY 31, 2018

” Read the full article here. It’s in the hands of each brand to teach straightforward and consistent messaging to each of their advocates, make sure they maintain that messaging in the store and behave accordingly with customers, and let advocates know that they not only represent the brand, but the retailer too.”

Inventory Management 60

Inventory Management Promotions Management 60

Wiser

APRIL 12, 2018

” Read the Full Article Here. If a shopper sees an item online first, but they’d like to see it, touch it and try it out before purchasing, they might be alarmed to find it marked up an extra $20 in-store. This can break customer trust.” — Need better data to inform your decisions?

Promotions 60

Promotions Customer Experience Consumer Shopping 60

Vend Hq

MARCH 19, 2018

More details about the role of augmented reality in marketing you can read in this article – [link]. Novelty, wow-effect, scalability and practically boundless possibilities of creativity, as well as reducing costs for printing and logistics make the technology of augmented reality a powerful marketing tool.

Marketing 40

Marketing 40

Store Growers

APRIL 9, 2018

I managed to put out 5 new blog articles. This doesn’t seem much, but after a very poor January and February when it came to new articles, I’ml happy I got some stuff out. April is a pretty eventful month, there are 11 articles on the content calendar. That’s almost the 6 posts that I had planned.

Planning 39

Planning Management Marketing ATS 39

Wiser

MAY 1, 2018

This is a guest article by? a leader in the brand protection strategy space. While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. On the brand side, a strong MAP policy upholds brand value across selling channels.

Drop-Shipping 79

Drop-Shipping Promotions Advertising Shipping 79

Wiser

FEBRUARY 2, 2018

This is a guest article by?Roy You can read all about my fondness for VPC in this article , but the crux of the matter is that you know your cost per click, and you know the revenue per click, and with those two metrics, you can estimate your COS (or ROAS, if you prefer), and from there make comparisons to your margins and goals.

Shopping 68

Shopping Returns Marketing Accounting 68

Wiser

MAY 8, 2018

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. For an online retailer, there are few metrics as important as “lifetime value.” .

Shopping 68

Shopping Checkout Advertising Promotions 68

Store Growers

JANUARY 31, 2018

In this article I’ll show you what campaign priority is and how to use it correctly in your Shopping campaigns. Hope this article managed to explain what campaign priority is, how to use it with your Shopping campaigns. What exactly is campaign priority? Now let me know in the comments what your experience with campaign priority is!

Shopping 44

Shopping Advertising Accounting Management 44

Wiser

MARCH 13, 2018

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion?

Shipping 68

Shipping Store Layout Promotions Location 68

Wiser

JANUARY 16, 2018

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that. Sure, brand loyalty, pack appeal, and promotions all factor into the decision as well, but the primary factor is shelf presence.

Visual Merchandising 68

Visual Merchandising Promotions ATS Location 68

Store Growers

FEBRUARY 7, 2018

I’ve divided this article up into the following areas: Marketing , Financials , Merchandise , Effort & Psychology. Normally I would focus on one event, but now I went a little bit deeper, covering other related events that make the article more interesting. Sign up for new updates and follow the journey!

Checkout 37

Checkout Marketing Accounting Returns 37

Wiser

DECEMBER 13, 2018

Editor’s Note: Contributing to this article is Tom Lee, Sr. Connect with Wiser today to learn more about our MAP monitoring and enforcement solutions so you can get the most out of all major shopping periods. . Product Manager at Wiser. The post Do MAP Violations Increase During the Holidays?

Drop-Shipping 76

Drop-Shipping Promotions Returns Shopping 76

Store Growers

NOVEMBER 27, 2018

In this article, I’ll share 5 things that Google never seems to address, but that have a huge impact on your actual performance. You will find tons of free articles and videos to help you with every piece: Getting Started with Google Ads Guide. Making sales with Google Ads is not all rainbows and unicorns. Google Ads Best Practices.

Advertising 44

Advertising Shopping Marketing ATS 44

Wiser

MARCH 1, 2018

But all resellers won’t adhere strictly to your policy and the crux of today’s article is what your options are when you inevitably find those MAP violators. . Being sure that they are upholding it is required to protect all that your company has worked to create. Why Brands Should Go After Violators . Data is good, but action is better.

Drop-Shipping 60

Drop-Shipping Shipping Promotions Advertising 60

Store Growers

FEBRUARY 13, 2018

In the rest of this article I’ll cover the following: what exactly I did, why I think it took off and how you can replicate this for your own store. I find it fascinating to research and write these articles, but I’m aware these articles only have a limited audience. Orders: 29. Website visits: 4,394.

Accounting 40

Accounting Promotions ATS Returns 40

Store Growers

MARCH 1, 2018

Reading and doing the work in that article makes the approach described in this post a lot faster. This article is a pretty long one, so here is an outline to make it easier to follow along. The next article of this little series, I’ll talk more about what to do in the days, weeks and months after launching.

Accounting 34

Accounting Location Advertising Shipping 34

Store Growers

MAY 10, 2018

I put in a ton of effort in April to improve things, so in the rest of this article, you’ll discover what I did, and what I results I got from those efforts. As always this article is split into a couple of areas: Marketing , Financials , Merchandise , Effort & Psychology. This is a lot less than the 11 that I had planned.

Promotions 28

Promotions Accounting Marketing Planning 28

Store Growers

MARCH 1, 2018

Reading and doing the work in that article makes the approach described in this post a lot faster. This article is a pretty long one, so here is an outline to make it easier to follow along. The next article of this little series, I’ll talk more about what to do in the days, weeks and months after launching.

Accounting 28

Accounting Advertising Location Shipping 28

Store Growers

DECEMBER 14, 2018

In this article, I’ll show you how to keep your cost per clicks in check throughout the year, and what you can do to make those high CPCs work for you! I hope this article made clear that cost per clicks are rising and will keep on going up. Here is what we’ll cover: The Rise of The CPCs. Lowering Your CPCs.

Advertising 47

Advertising Accounting Shipping ATS 47

Store Growers

JUNE 11, 2018

So in the rest of this article, I’ll take you through the various parts of a shopping feed, how you avoid these devilish errors and how to get to fix them as quickly as possible. These are the bulk of the issues you’re trying to fix with this article, mainly related to the data quality. many times before. Feed level. Item level.

Merchant Services 67

Merchant Services Shopping Accounting Apparel 67

Store Growers

MARCH 13, 2018

As usual I’ve divided this article up into the following areas: Marketing , Financials , Merchandise , Effort & Psychology. I only got 1 article out. It turned out to be an insight from a (failed) Facebook ad campaign from a few months back that held the key to this jump in sales. Organic search in the long term.

Promotions 28

Promotions Marketing Planning ATS 28

Store Growers

NOVEMBER 27, 2018

So if we frame the findings of this article in that light, here are some takeaways from the Allbirds Google Ads campaigns: Search Ads: Keyword: keyword match types and search queries need to be reviewed to cut wasted ad dollars. This is a repurchase rate that well-run ecommerce businesses should be able to hit.

Advertising 31

Advertising Returns Accounting Shipping 31

Wiser

OCTOBER 24, 2018

Wiser President Hal Charnley, in an article published by Retail Customer Experience , explained how you can develop a winning in-store strategy today. Check out excerpts from Hal’s article below: “Customer experience is the single biggest advantage for brick-and-mortar retail. Even digital buyers want a tactile experience.

Customer Experience 60

Customer Experience ATS 60

Store Growers

JANUARY 12, 2018

There are tons of great articles on how to do keyword research. So rather than attempting to describe the perfect keyword research process, the focus of this article will be to do keyword research that allows you to get your Adwords campaigns up and running. lab icon by Felix Westphal. And rightly so. I’ve been guilty of this myself.

Advertising 48

Advertising Accounting ATS Shopping 48

Store Growers

JANUARY 4, 2018

And like every month, I’ve divided this article up into the following areas: Marketing , Financials , Merchandise , Effort & Psychology. I’ve (slowly) started promoting new articles, and that’s driving a handful of visitors. By December 2018, I want this new store to hit $1,000 / month in revenue.

Promotions 37

Promotions Accounting Marketing Target Market 37

Wiser

APRIL 24, 2018

This is a guest article by?Rick Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process.

Kiosk 87

Kiosk Drop-Shipping Store Layout Customer Experience 87

Store Growers

JUNE 21, 2018

In this article, I’ll show you the various levers you can pull in your campaigns to reach your goals. Working your way through all of the optimization tactics describer in this article will bring you amongst the top advertisers on Google Shopping. Depending on the goal you pick, your tactics will be different.

Shopping 68

Shopping Advertising Merchant Services Accounting 68

Store Growers

DECEMBER 16, 2018

In this article, I’ll share 11 Google Shopping case studies from large and small businesses. Here is what we will cover in this articles: Reaching Customers with Google Shopping. And those success stories attracted more online stores interested in running their own campaigns. Necessary skills. Can Google Shopping deliver sales?

Shopping 52

Shopping Advertising Returns Accessories 52

Wiser

DECEMBER 18, 2018

Over the past few years, countless experts and trends articles pointed out that “the future was omnichannel.” We certainly are, so here at Wiser, we put our heads together to figure out what the future holds in our exciting industry. Here are our retail predictions for the new year: Retail Prediction No. 1: Omnichannel is No Longer a Trend.

Advertising 68

Advertising Shopping Fulfillment Consumer 68