Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Customer Experience 329

Customer Experience Supply Chain Management Promotions Advertising 329

Inside Retail

DECEMBER 12, 2023

Delight your audience In a crowded digital landscape, providing an exceptional customer experience is crucial. Treat the quiet time at the beginning of the year as an opportunity to enhance your customer journey and create meaningful interactions. Personalisation can greatly enhance the customer experience and drive engagement.

Marketing 246

Marketing Planning Customer Experience Consumer 246

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Consumer 86

Consumer Advertising Marketing Management 86

Retail TouchPoints

JULY 6, 2022

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection. as the first partners of the Alliance.

Consumer 268

Consumer Customer Experience Shopping ATS 268

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

Advertising 246

Advertising Apparel Consumer Marketing 246

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Consumer 52

Consumer Advertising Marketing Management 52

Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. Make sure you have a trustworthy partner that can help manage and analyze data in a safe way that guards customer privacy.

Merchant Services 246

Merchant Services Consumer Management Customer Experience 246

Hyken

SEPTEMBER 10, 2021

Customers want their concerns resolved swiftly, without having to wait in line or being handed from one executive to another. . A good customer experience (CX) begins with a 24-hours seamless website user experience, followed by top-notch customer care, and concludes with the receiving of the product/service purchased from you. .

Customer Experience 83

Customer Experience Employee Engagement Advertising Consumer 83

Retail TouchPoints

JANUARY 29, 2024

High-performing retailers are replacing traditional heat maps with a focus on understanding the dynamic customer journey, analyzing foot traffic movement and understanding its impact on basket size and purchasing decisions. Shoppers themselves also are becoming increasingly aware of, and concerned with, cyberattacks and data breaches.

Fulfillment 300

Fulfillment Fashion Shopping Management 300

Retail TouchPoints

JUNE 13, 2023

This shift toward unified commerce requires us to blur the lines between physical and digital retail and create a consistent and integrated customer experience across channels. Personalization: With the amount of choice available today, consumers expect personalized experiences tailored to their preferences and behaviors.

Customer Experience 236

Customer Experience Inventory Management Marketing Consumer 236

Hyken

MAY 26, 2023

She writes about next-generation loyalty programs and how they can enhance customer experience. Innovative Elements of Next-Generation Loyalty Programs Next-generation loyalty programs introduce a range of innovative elements that enhance customer experiences and drive engagement.

Customer Experience 52

Customer Experience Management Planning Marketing 52

Inside Retail

JANUARY 4, 2024

Its unparalleled boost to customer experience, ability to automate tasks and drive better decision-making are key influencers in this rise. Enhancing the customer experience from the back end Improving product recommendations is just one layer to how AI and LLMs are transforming retail.

Consumer 266

Consumer Customer Experience Department Stores Shopping 266

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Consumer 295

Consumer Marketing Planning ATS 295

Retail TouchPoints

NOVEMBER 2, 2023

By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. The official, complete elimination of all third-party cookies is now on track for the second half of 2024. But potential obstacles lie ahead.

Marketing 239

Marketing Customer Experience Management Consumer 239

Hyken

FEBRUARY 20, 2023

Some customers are willing to share everything with a brand, some refuse to share anything at all, and there are those that fall in between. Using customer data is an opportunity for brands to create an excellent customer experience, whether it is for preventing fraud, marketing, or enhancing personalization.

Customer Experience 54

Customer Experience Marketing Management ATS 54

Hyken

OCTOBER 27, 2023

She writes about how flexible workspaces revolutionize work, enhancing customer experiences through cost savings, increased productivity, and a dynamic, collaborative environment. Focus on Security and Privacy Security is naturally a top concern for customers using flexible workspaces, and so should it be yours.

Customer Experience 48

Customer Experience Customer Retention Promotions Fulfillment 48

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

Customer Experience 305

Customer Experience Telecommunications Checkout Marketing 305

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Target Market 286

Target Market Marketing Consumer Customer Experience 286

Retail TouchPoints

JANUARY 15, 2024

In fact, 30% of respondents believe that the biggest area of opportunity for AI is in stores to aid omnichannel and loss prevention efforts; and Transforming customer experiences specifically through the use of generative AI.

Loss Prevention 308

Loss Prevention Planning Customer Experience Inventory Management 308

Retail Customer Experience

APRIL 25, 2024

Reasons why retailers must reevaluate data collection and utilization strategies.

Consumer 78

Consumer 78

Retail TouchPoints

APRIL 14, 2023

These cards offer several benefits over traditional payment methods for brands, including increased data security, greater customer flexibility and convenience, and new opportunities for retailers around increasing brand loyalty and personalisation opportunities.

Payment Services 264

Payment Services Consumer Accounting Advertising 264

Inside Retail

JANUARY 22, 2024

Stay in control: Opt for flexible solutions that adapt to your unique needs and customer experience strategy. Rokt simplifies integration by offering all of these elements, ensuring a smooth process, complete control over your customer experience, and top-notch data security.

Customer Experience 147

Customer Experience Checkout Management Consumer 147

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 277

Marketing Advertising Consumer Customer Retention 277

Inside Retail

JANUARY 28, 2024

Retargeting relies on personalised customer experiences. This data, collected directly from your audience or customers, is invaluable for personalised advertising in an era of increasing privacy regulations. First-party data offers crucial insights into customer habits and preferences.

Advertising 130

Advertising Marketing Customer Experience ATS 130

Retail TouchPoints

MARCH 14, 2024

Optimize ad spaces to deliver relevant, engaging content that adds value to the customer experience. Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers. Strike a balance by curating high-quality content that aligns with the brand and resonates with the audience.

Advertising 289

Advertising Consumer Marketing Management 289

Retail TouchPoints

FEBRUARY 8, 2024

Broadcasters then could look to get more out of their product by extending the customer experience beyond the TV show. As with any first-party data collaboration, it is paramount that media owners ensure they have the technology in place to facilitate security and privacy.

Payment Services 297

Payment Services Advertising Customer Experience Consumer 297

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Advertising 264

Advertising Consumer Marketing Accounting 264

Retail TouchPoints

JUNE 7, 2022

Implicit in this shift is the rise of personalization in the customer experience (CX). In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience. Instead, they’re open to discovering new items that they’ll be just as excited about.

Consumer 278

Consumer Customer Experience Advertising Fashion 278

Retail TouchPoints

JULY 28, 2022

Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. State consumer privacy laws impose obligations on sharing personal data without imposing use restrictions. What to Look Out For.

Consumer 251

Consumer Outdoor Shopping Returns 251

Retail TouchPoints

NOVEMBER 12, 2020

Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. The tool uses AI-powered analytics designed to help improve customer experience, quality of service and store operations. Rillavoice is compliant with audio and privacy laws in the U.S.,

Store Operations 240

Store Operations Customer Experience Marketing ATS 240

Retail TouchPoints

FEBRUARY 16, 2023

The retail industry had to reimagine ways to reach customers that sparked a digital transformation. The industry experimented with new approaches to how we do business in order to streamline the customer experience. One of the most common complaints customers have is waiting too long in checkout lines.

Payment Services 239

Payment Services Shopping Checkout Customer Experience 239

Retail TouchPoints

JANUARY 23, 2023

While much remains unknown, to reap the benefits that the metaverse offers and to strengthen relationships with customers, companies should focus on these three primary areas. Create superior customer experiences. Creating new channels to connect with customers — channels that promote two-way engagement — is critical.

Customer Experience 208

Customer Experience Management Promotions Fashion 208

Retail TouchPoints

APRIL 11, 2024

Retailers come to us to brainstorm and create AI-enabled products and services that won’t just deliver new revenue and reduce costs, but instead will fully transform the customer experience. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Consumer 278

Consumer Customer Experience Checkout Shopping 278

Retail TouchPoints

MARCH 29, 2022

The end result was a win-win: what began as a way to collaborate with data and optimize offers to existing customers became a robust platform for truly understanding customer needs, protecting privacy and establishing stronger relationships across online and offline channels. Invest in Privacy Technology.

Marketing 212

Marketing Advertising Consumer Customer Experience 212

Inside Retail

NOVEMBER 5, 2023

Santa Claus could be in violation of the proposed amendments to the Australian Privacy Act. As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data. These tools can identify patterns and trends that inform customer behaviour.

Promotions 130

Promotions Management Marketing Shopping 130

Retail TouchPoints

AUGUST 11, 2022

The retailer is sharing store-based analytics from Amazon Fresh and Amazon Go stores with CPG brands to help them improve the customer experience. Regardless of the potential pushback, Amazon is already making good use of its collected data.

Payment Services 260

Payment Services Supermarket Fashion Customer Experience 260

Retail TouchPoints

MARCH 18, 2024

The survey also indicated that retailers are responding to these potential dangers: 62% have established guidelines to address transparency, data security and privacy around the ethical use of generative AI, as well as commitments around ensuring trustworthy and unbiased outputs.

Store Operations 299

Store Operations Shopping Marketing Management 299