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SKUx Helps Retailers Collect Intent and Interest Data While Delivering Purchase Incentives

Retail TouchPoints

Promotions solution provider SKUx has launched SKUx Offer (X)ccelerator, a tool designed to help brands and retailers transform traditional anonymized advertising tactics into secure, serialized, one-to-one and trackable mobile offers.

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Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends

Wiser

This transition, coupled with the ongoing impact of the global pandemic, has necessitated a re-evaluation of strategies and approaches for businesses seeking to thrive in this evolving market. The convenience, variety, and value offered by online platforms presents a compelling proposition for consumers.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Losing Shoppers in the Economic Downturn – Why its not such a bad thing!

Mike Anthony

And in that downturn, every brand owner, marketer and retailer has the same concern. Am I going to lose consumers and shoppers, and if so, what should I do about it? Let’s get this over with: you are definitely going to lose shoppers and consumers! Will you lose consumers and shoppers during the upcoming economic downturn?

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Why Colette, TDE parent Marquee Retail Group is looking to expand

Inside Retail

Marquee Retail Group, the parent company of Colette by Colette Hayman (CBCH) and The Daily Edited (TDE), is aiming to expand its market share through acquisitions and expansions. It has opened 22 more stores – bringing the total today to 57 – and placed a strong emphasis on correcting the product range, pricing and promotional strategy.

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How Temple & Webster plans to use AI, private labels to reach $1b in sales

Inside Retail

Online furniture and homewares retailer Temple & Webster has partially recovered from the significant losses that occurred during the first half of the 2023 financial year, and is focusing on its private labels, AI technology and value proposition to drive growth and market share over the next three to five years.

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April Fools’ Day: worth the effort, or a waste of time?

Inside Retail

There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. Simple message, an unthinkable new product, makes consumers stop and think and hopefully have a chuckle – something we all need at the moment.