Remove newsletters
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Are You Building Your Ecommerce Business Backwards?

Store Growers

We start out with a logo, theme, website, social media accounts, email newsletters, retargeting campaigns, etc. Comparison shopping engines like Google Shopping. SEO: create content like reviews or product comparisons. This is a solid blueprint to build ANY type of business. Send out product samples for review.

article thumbnail

Are You Building Your Ecommerce Business Backwards?

Store Growers

We start out with a logo, theme, website, social media accounts, email newsletters, retargeting campaigns, etc. Comparison shopping engines like Google Shopping. SEO: create content like reviews or product comparisons. This is a solid blueprint to build ANY type of business. Send out product samples for review.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. The are based on data from 1200, mostly German shops. If you think that it’s free remember to factor in the cost of things like sending newsletters, Google Adwords benchmarks. Sales channels (by revenue).