Retail media – the future of personalisation in a privacy-conscious world
Inside Retail
NOVEMBER 21, 2021
We know that privacy laws in Australia are under the microscope and expected to continue tightening in 2022 (and beyond). That means brands need to find a viable alternative that allows for precise personalisation in a post-cookie, privacy-conscious world. . Off the back of the pandemic, e-commerce has (and continues to) boom.
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