Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. However, the dynamic nature of eCommerce platforms presents retailers with various challenges.

Promotions 139

Promotions Management Inventory Management Marketing 139

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers.

Apparel 246

Apparel Promotions Consumer Fashion 246

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Frequent adjustments and competitive pricing can help in attracting price-sensitive customers, thereby increasing market share and sales volumes.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail TouchPoints

NOVEMBER 2, 2022

Modern product lifecycle management (PLM) tools can help fashion brands manage their material composition details down to yarn and fiber levels with information about the country of origin, supplier, compliance and test standards. To begin this journey, brands must start taking sustainable leaps today.

Fashion 292

Fashion Promotions Consumer Management 292

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 245

Brand Management Fashion Planning Promotions 245

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Retail Focus

FEBRUARY 9, 2023

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Retail TouchPoints

AUGUST 12, 2021

This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking. Rasto Ivanic is a Co-founder and CEO of GroupSolver ®, a market research tech company.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Easier said than done, especially for a brand that is still working its way back from the brink. My daughter lives in technology.

Checkout 273

Checkout Marketing Fashion Shipping 273

Small Biz Trends

JUNE 4, 2022

There are tons of tech tools and trends that may impact your digital marketing strategy. This can have far-reaching implications for businesses that market digitally. Your business probably already uses social media for marketing. But with so many tools and techniques promoted online, it can be easy to over-complicate things.

Marketing 128

Marketing Brand Management Promotions Management 128

Mass Relators

NOVEMBER 17, 2022

Veteran mass market retailing executive Cory Canady has been named head of merchandising operations and transformation at Walgreens. Under his leadership, his team achieved a period of record growth, market share gains and significant improvement in e-commerce profitability. DEERFIELD, Ill. Cory Canady. Canady holds a B.S.

Store Operations 52

Store Operations Brand Management Promotions Management 52

Wiser

DECEMBER 12, 2022

MAP policies can also help set an expectation for the price of certain products across the market, which is helpful for smaller businesses that are looking to sell products based on value without the fear of a price war looming in the distance. This is usually done on the basis of copyright, counterfeit, or brand infringement laws.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Rain Pros

APRIL 3, 2024

Consider Marketing Campaigns Your business will likely experience a sales boost during the expected peak seasons. One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media. However, you can further increase your revenue during busy periods by reaching more potential customers.

Planning 52

Planning Promotions Management Marketing 52

Wiser

SEPTEMBER 20, 2023

Regardless of industry, size, or market position, every business can benefit from the clarity and direction a SWOT analysis provides. These could be an untapped market, a trend that favors your product or service, a competitor going out of business, etc. So, is SWOT analysis necessary for your business? The answer is a resounding yes.

Planning 144

Planning Marketing Management Brand Management 144

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. He first joined Discuss.io

Consumer 263

Consumer Marketing Accounting Brand Management 263

Shopper Intelligence

APRIL 30, 2021

The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). The Supplier wants to sell more of their brand versus the competitors. Not the least of which is promotions. Promotions are good.

Management 52

Management Promotions Accounting Marketing 52

Retail Focus

JULY 5, 2022

If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

Accounting 227

Accounting Planning Advertising Brand Management 227

Retail Focus

JANUARY 5, 2024

This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours. Digital tools can aid in this by improving efficiency and reducing waste, thereby supporting the brand’s sustainability goals.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. in November 2022. Could Content-First TikTok Overtake Product-First Amazon?

Shopping 202

Shopping Merchant Services Fulfillment Social Commerce 202

Mass Relators

MAY 19, 2021

The Marketing Studio today includes IRI’s Media Activation and Media Measurement solutions. The post IRI launches cloud-native IRI Intelligence Suite appeared first on MMR: Mass Market Retailers. Krishnakumar (KK) Davey, president of Strategic Analytics for IRI.

Brand Management 52

Brand Management Management Promotions Marketing 52

Mass Relators

MAY 26, 2021

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

Returns 52

Returns Management Marketing Brand Management 52

Wiser

NOVEMBER 6, 2023

This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business. When customers have all the information they need at their fingertips with just a few clicks, including detailed product descriptions, high-resolution images, and customer reviews reduces uncertainty and builds trust.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Wiser

AUGUST 25, 2023

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78